Don’t Waste Marketing Leads: Achieve Revenue Goals With Sales Enablement

2015-10-13T15:01:03-07:00By |

Driven by the internet and mobile device proliferation, buyers are now in control of knowledge consumption. They are self-educating — gobbling mass amounts of content that’s helping them make their decisions. As a result, salespeople are no longer the sole providers of information for buyers. In fact, they’re now the second provider of information within a company. [...]