Lucid Launches Tool That Provides Proof of Ad Effectiveness

2015-11-18T14:00:36-08:00By |

From the Lucid website Let’s say you launch a digital ad campaign targeted at fathers, aged 25 to 35, who make over $100,000. How do you know you actually reach them? That’s the key problem New Orleans-based Lucid — known as Federated Sample until August — is trying to solve with today’s release of its [...]