Ecommerce may be based on sales but it's important to remember that even online businesses require a little customer service, and using a blog is a great way to interact with your customer base. Your product landing pages are where you put your detailed information to help persuade the buyer, but your blog is where [...]
In this video BigCommerce co-founder Mitchell Harper shares his marketing strategy which involves using surveys , StumbleUpon and your blog to get extremely targeted visitors to your website for just 5 cents each. This strategy is infinitely scalable, which means if it works then you can get as many visitors as you need.
If you're in the early stages of deciding what eCommerce platform to use, choosing a platform like BigCommerce that allows for easy expansion and integration with sales tools and online marketing is critical. There are plenty of open source platforms that you can work with, but none will have the versatility and support that BigCommerce does.
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