Your Brand Can Be as Famous as Sour Patch Kids

2015-10-01T17:46:00-07:00By |

During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand captures the hearts of teens and millennials, and how you can do it too.Sour Patch Kids, a chewy candy covered in a tart, sugary coating, has become a brand that every teenager knows [...]