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branding

Home/Tag:branding
3 07, 2013

Matilda Jane: The Mark of Branding Success

2013-07-03T17:50:23-07:00By |

Whether by design or by strategy, one thing is undeniable — Matilda Jane Clothing is a true brand success story. What makes this brand so successful? How did a couple moms meeting in a kitchen become such brilliant entrepreneurs? These are questions I think about all the time as a brand designer. I love to [...]

4 10, 2012

Sometimes Being a Control Freak Isn’t Productive

2012-10-04T22:11:29-07:00By |

Sometimes being a control freak leads to bad leadership decisions or missed business opportunities. This can often be the case when it comes to creating a brand identity. Good business, like good design work, is a collaboration. Micromanaging a designer only stifles creativity and fresh ideas. Sometimes to be successful you have to learn to let go a little.