Many in the business and design community have been watching Yahoo's countdown to the arrival of their new logo which was announced last night. I think Yahoo's video illustrating the concept phase leading up to the new logo was far more energetic than the Logo itself. Yahoo seems to be following suit with many other [...]
Whether by design or by strategy, one thing is undeniable — Matilda Jane Clothing is a true brand success story. What makes this brand so successful? How did a couple moms meeting in a kitchen become such brilliant entrepreneurs? These are questions I think about all the time as a brand designer. I love to [...]
Sometimes being a control freak leads to bad leadership decisions or missed business opportunities. This can often be the case when it comes to creating a brand identity. Good business, like good design work, is a collaboration. Micromanaging a designer only stifles creativity and fresh ideas. Sometimes to be successful you have to learn to let go a little.
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