Tips to Help Your Roofing Company Reach Page 1 on Google
How do you get your roofing company to show up on page 1 of Google search results? Find out in this post!
Google is considered the MVP of the online search world. Currently, it holds 87% of the search engine market. If someone needs roofing work done, they will most likely choose Google. When looking for a local roofing contractor, more than 85% of customers use search engines to find one, and the results that appear at the top of the first page get up to 55% of the clicks. If you want to ensure your roofing company is found online, you need to get to at least the first page of Google – and as close to the top of the list as possible.
Achieving this lofty position requires time, effort, and the use of specialized SEO for Roofing Companies.
The Anatomy of a Modern Google Search Results Page
Before going into battle and planning your SEO strategy of attack, you need to know how a Google page is laid out. From top to bottom, you will see the following results:
- Local service ads
- PPC – pay-per-click ads
- Local pack
- Organic results
If you want to make it to the first page of Google and increase your roofing company’s visibility online, you need to hit every one of these four sections. Keep reading to learn more about how to do this.
Optimizing for Local Services Ads
Local services ads are unique. They appear based on the searcher’s location. If someone is looking for a roofer near them, Google will compile a list of companies in the local area.
Keep in mind that Google is going to show the companies that pay money for this service first. The local service ads are like PPC ads, but they appear on a different part of the page. These results are created for fast information and include only the essentials, such as the business name, phone number, rating/reviews and hours of service.
The top benefit offered by these ads is that your roofing company shows up at the top of search results. Your business will be the first thing someone sees when searching for a roofing company in their local area.
You also receive the Google Guarantee badge. This lets visitors know that Google has verified your business.
While you have to pay for these ads, they are often still an economical way of bumping your business up in the ranks.
PPC Ads for Roofing Companies
The next thing you will see in search results is the pay-per-click ads. These are also called PPC ads. When you purchase PPC ads, Google will push your results to the top of the page. If someone clicks on your link, you pay a small fee.
Unlike the local services ads, PPC ads will include a description of the services you offer and a link to your website. It is similar to getting your organic results to the top of this page without waiting for your organic SEO efforts to kick in.
When you purchase your PPC ads, you can choose how much you will spend per click. This makes it easier to remain on budget. Just keep in mind that Google may prioritize a company that has bid more for their ad position.
Local Pack Rankings
Under the paid search powers is the local pack. The local pack includes a map at the top that highlights the service area and what businesses are located nearby. Under the map, you can find a list of all the local companies, including their:
- Hours of operation
- Review ratings
- Phone number
In the modern, digital age, local search engine optimization or SEO is crucial. Virtually half of all searches conducted on Google will be for local information and services. It is important to note that just the top three businesses will show up on the results without any additional clicks. This is where you want to ensure your business is featured.
Investing in local SEO for your roofing company helps you focus your marketing efforts on people who are in your local service area. Unlike local services ads and PPC, local SEO requires some effort. You must optimize your online presence and website so that Google can easily find all of your information.
Some of the best ways for you to optimize your site for local SEO include:
- Acquire positive reviews on Google My Business
- Use localized keywords rather than generic ones
- Be sure your NAP citations are the same across all platforms
- Keep your Google My Business Page updated
- Add your information to local directories
If someone searches for a roofing company in their local area, Google will search for businesses that have this relevant and localized information. The more information you have acquired, the better chance your business will show up in the coveted local pack.
Image Source: Pexels
SEO for Your Roofing Company
Right under the local pack, you will find the organic search results. However, just because they are under everything else, it does not mean you should not try to rank here. By investing in SEO, you can achieve several long-term benefits by being in this position.
With local SEO, you will rank higher when someone is searching for some type of specific local service. But, what can you do if they aren’t ready to call just yet? They may be simply looking for information, such as, “How often should I replace my roof?” With organic SEO efforts, you will rank better in most search results from these queries and be able to cast a much bigger net and attract more leads.
Remember, SEO results aren’t achieved overnight. It will take time and effort to implement the best strategies and to build equity on Google or other search engines. There are currently more than 200 factors that Google will consider when ranking the websites on search results pages. The more of these factors you have or comply with, the higher your site will rank.
Helping Your Roofing Company Reach the Top
Using the tips and information here, you can begin to work your way toward the top of Google SERPs. If necessary, reach out to the professionals who can help you with this goal. While it will take time and effort, it will also be well worth it in the long run.