The Best Content Marketing Trends that are to Rule 2021 and Beyond
A glimpse into the future of content marketing for 2021, get ahead of the best content marketing trends sure to dominate.
We all know that the content marketing trends of 2020 have all been about brands quickly adapting to changes. In other words, adaptability and proactiveness best defines the 2020 content marketing trend set very aptly.
Well, with respect to 2021, the adaptability aspect still proves to be significantly relevant. Content is no doubt king and it is content that drives demand and revenue. That being said, this article gives you a short glimpse of how productive the content marketing trends of 2021 are going to be, given the swift changes taking place in our day-to-day life.
Before we delve deeply into the best content marketing trends let us first understand as to what content marketing is in the first place.
What is content marketing?
In a nutshell, content marketing is all about creating, publishing and distributing content for a large target audience by using a variety of marketing platforms.
Craig Davis, the Chief Creative Officer at a marketing communications firm, J. Walter Thompson says it best, “We need to stop interrupting what people are interested in and be what people are interested in.”
One of the most important aspects of content marketing that is to be taken into consideration is that since it is virtual, it is evolving and ever-changing. Therefore, the strategies, tactics and marketing channels used may not produce the same result and impact every time. The digital marketers have to keep themselves updated and they should be well-aware about the evolving marketing trends and practices in order to compete in the market.
Further, let’s find out what 2021 looks like with respect to content marketing.
Content marketing trends 2021: A glimpse
In the early days, content marketing was all about writing a 500-word article with keywords stuffed in order to generate traffic. This is not how content marketing works in 2021 so to say. Today, content marketing mainly emphasizes on observing the current market trends and accordingly create and share content.
Below are some of the top content marketing trends that are to define 2021. Take a close look!
Video and live streaming
Today, video is one of the most popular marketing mediums without a doubt. YouTube and Facebook video are becoming the must-haves in the digital marketing scene.
Did you know?
The Search Engine Journal recently discovered that their Facebook live posts delivered 178% higher than average engagement over regular posts, and increased referral traffic by 213% over the 2 months of their study.
The other reasons why videos are popular include the following:
- People watch over 2 billion videos a day on Twitter.
- Videos in total account for approximately 82% of consumer internet traffic in 2021.
- There are 8 billion daily video views on Facebook on average.
- Over half of online users – 55% – watch videos every single day.
- Social videos generate 1200% more shares than text and images combined.
On the other hand, live streaming is immensely popular in the iGaming industry. All the premier casinos offer live casino games to all avid gamers wherein they can take delight in playing their favorite table games in real-time with the help of professional live dealers or using exclusive casino apps.
Keep in mind that it is and it will always be quality over quality. Over the past years, there has been a rapid increase in the word count of blog posts and this will continue.
For instance, the average blog post was 808 words in 2014, but was 1142 words in 2017. That is an increase of 41% upright!
Always remember the word count that we are talking here does not simply mean words for merely the sake of it. Consumers want quality. They are constantly in a look out for detailed, relevant, and useful posts that add value to them.
With the content marketing tools and techniques becoming more and more extensive, today, it is easier to generate personalized content wherein the readers can directly connect to.
For instance, the tools like YouTube’s Director Mix, allow brands to personalize videos and video ads for hundreds of different audience segments based on a variety of data sources and user behavior. And this is all automated.
Dynamic and personalized content is the key without a second thought!
The Internet of Things is now enabling content to be delivered outside the social media channels. Take, for instance, Siri, Google Home, Amazon Echo and so on.
Lesser text, simple language, more video seems to take the place in 2021. Businesses are now drifting from company-focused content to content that is tailor-made, in simple words, content that is aimed at an individual level. This is indeed the future of content marketing.
Backlinks are no more the thing!
Google is now emphasizing on the depth of expertise compared to other factors such as link building which was considered the top priority when it came to SEO. Backlinking was once the primary factor when it came to building authority in the SEO landscape but now expertise is growing even more in importance.
Typically, Google does not reward your ability to just create content for one keyword, rather focuses on how well your content fits into the context of your site. Relevancy of your keywords is a must!
Well, this is definitely not everything! It goes without saying that Artificial Intelligence, voice search, Augmented Reality and Virtual Reality are all to greatly impact content marketing in 2021 and beyond. Hence, it stands vital to digital marketers to stay updated with the evolving and constantly changing marketing trends and practices.
As Ann Handley aptly puts, “Make your customers the hero of your stories.” Don’t you dare forget that!”
If you think I have missed something, feel free to share your points and insights in the ‘comments’ section below. Meanwhile, happy marketing there!