The History Channel’s break away hit, Pawn Stars, is one of the most-watched shows on cable TV. The show focuses on the dealings of a family-owned business called the Gold & Silver Pawn Shop, run by three generations of the Harrison family: Rick, his son Big Hoss, and Rick’s dad, The Old Man. People from all over the world are tuning in to see what this Las Vegas family owned business is haggling over each week, quickly propelling Richard, Rick, Corey and of course Chumlee to superstardom.
With the success of the show came promotional merchandise and the formation of a brand. Building this brand so quickly required some renovation and polishing starting with a website overhaul that would allow integration and expansion of their Facebook Fan page as well as online growth of their store. G&S Pawn teamed up with industry experts Pixel Productions Inc., a leading Web Design Company and preferred BigCommerce Parner, the World’s fastest growing e-commerce platform, to plan out the redesign of their website which is currently live at: www.goldandsilverpromo.com and www.gspawn.com.
Pixel was also partnered with ImagineThis, ranked as one of Inc. 500’s fastest growing companies in America, to spearhead the Facebook and Social Media marketing campaign for the Pawn Stars. The new site is designed to work in conjunction with their Facebook promotions as well as allowing people to shop merchandise without even leaving their Facebook page. If you haven’t heard, Facebook has a pretty big on-line presence and SocialShop 2 is a free Facebook application provided by the Big Commerce platform that lets you setup a fully functional store right on Facebook. Letting fans enjoy a complete shopping experience including browsing, buying and searching without ever leaving Facebook is proven to increase ROI and sales conversions.
Why was this important to them?
An effective eCommerce Website Design utilizes multi-channel retailing to combine the power of selling through your own store with the power of listing your products for sale on Ebay and Facebook putting your products in front of millions of people with little effort. With so many sales outlets it can be hard to manage several admins, accounts and products while keeping all your information correct. Gold and Silver Pawn was already doing the bulk of their online sales through Ebay. With Pixel Productions they were able to polish their brand, expand their coverage and manage all their products from one convenient location. The BigCommerce platform also makes it easy to export your products to several other major shopping sites plust the ability to setup your own store on Facebook — all in just a few clicks while everything is managed from BigCommerce. With so many outlets to grow your online business it’s essential to have the ability to easily and effectively manage them all.
Pixel Productions will be sure to keep you posted as the Pawn Stars, GoldandSilverPromo.com site transitions. They are also excited to release updates about coming projects with ImagineThis and BigCommerce.
Author: Chris London
I’m the art director for Pixel Productions Inc., a strategic graphic and web design company where my focus is to continually find creative and innovative strategies to implement with businesses who need design and brand marketing with impact.