Let Your Package Design Do The Talking.
We offer a full range of package design solutions to showcase your product.
Package Design What to Expect
You probably have a lot of questions about packaging your product…
If you’ve done any research into design for packaging, you’ve probably discovered an infinite amount of possible directions or packaging types to choose from. Package design is unique in that the product cost, retail price point and product itself directly impact the packaging solution and cost which also directly impact retail price point. So, the trick is finding a solution that is going to work the best for where your business currently is.
Package Design: The Process
A brief overview of our package design process.
Start to Finish.
Step 1: Initial Product Research
We always start with competitive industry research.
Step 2: Initial Design Concepts
Typically start with 2-3 unique presentation concepts.
Step 3: Revise and Perfect Package Design
Based on your feedback, we make revisions to perfect the package design.
Step 4: Press Ready Art
We finalize design concepts to press ready art specs and upload all files.
Package Design: Our Goals
A brief overview of what you’re trying to achieve.
Goal 1: Eliminate Confusion
Ensure the product fits the demographic, but will not be confused with the competition.
Goal 2: 2. Visual Appeal
Create A brand image that is unique and more importantly visually appealing to the right audience.
Goal 3: Product Value
Establish an image that clearly defines what your product will deliver and why it is unique.
What Are Our Goals?
Packaging Design Recent Projects
We serve all verticals & we custom design product packaging solutions specific to each client’s needs.
The Role of Product Packaging in Your Company
I know. . . you want to have a fantastic package for your product that makes it stand out in the retail environment. It’s true that product packaging is the foundation and driving force of your retail brand presence. You can have the best product in the world but the retail environment demands much more – a product package that sells. When you start dealing with potential buyers or large retail chains, you quickly realize just how important your package design really is. The package is the first thing your customer will see and it’s the package that will motivate a reaction from the consumer. Your product packaging design plays a critical role in the success or failure of your product launch and most buyers won’t even look at you if your product packaging isn’t up to retail standards. With Pixel, you get a product packaging design company with a history of creative retail package design that creates brand impact regardless of your company’s size.
Much of the packaging found on the shelves of retail stores is large volume and produced by large corporations. Large corporations have their own design teams and or agencies like ourselves to maintain, uphold and promote brand image. They also have a lot more funds dedicated to product research, development, molding, tooling and other bells and whistles that smaller start-ups launching new products simply don’t have. For many companies newer to packaging this can lead to false sense of what can be achieved within a given budget.
Large companies, mid-sized companies with products already in the market place and small businesses just introducing products are going to have very different budgets and requirements. So, how do you bring your packaging up to “buyer” standards? Part of determining what type of product packaging will work for you is to start by working backwards from target retail price. Knowing your target price and factory product cost will allow you to determine a range for packaging. Quantity plays a huge roll in the production price and obviously the more you run the lower the price per unit. If you’ve got an idea, but haven’t thought much about a budget for bringing your product to market — you should stop here and spend more time coming up with a business plan.
Are you a small business trying to bring a product to market?
There are probably a lot of things that are really new to you right now, including how in the heck to find the right packaging design company to pull this off. We understand that the success of your product is so much more than simply slapping a label on your product and putting it on a shelf. Our package design process utilizes a strategic approach to create a strong brand identity that will differentiate your product from the competition. Ultimately, you are striving to achieve brand recognition in a retail environment that is already overcrowded with products. Competition is fierce out there, what’s going to help the consumer make the decision to choose your product over another? There’s a lot to think about, but fortunately, we do specialize in solutions. The first hurdle is getting people take you seriously and buy into your product. This means looking the part — like you’ve been doing business for years, are well established and have a polished brand image. We have a team of packaging designers in-house that eat, sleep and breath paper wrapped boxes, blister packs and POP displays. We will help arm you with professionally designed assets like leave behind sales sheets showcasing your product, product photography and the product packaging. We also have the ability to create quality mock ups for presentations and pre-sales. To say that our designers are fluent in creating press ready art for all types of packaging is an understatement. When it comes to print production we ensure that your project is designed to spec and set up correctly — the first time.
We do much more than just package design!
We build brands from concept to launch. We’ll help you get your business off the ground.
Have Questions or Ready Start?
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Package Design: Important Questions
To help us put together an accurate project scoping estimate and make sure that we understand your desired goals, we will require some information and if you can provide information regarding the following points that would be extremely helpful.
1. Market Research — Who are you marketing to? If you have started or completed your own market research please provide us with any information you have collected. This may include: age, regional or make / model demographics.
2. Product or Brand Name — What is your new product?
3. Setting Yourself Apart — What does your product do and what makes it unique? What does your product bring to the table?
4. Competition — Does your product have any direct competition? If so please list top competitors.
5. Brand Assets — Will you require additional assets such as a website, shelf talkers, or POP displays?
6. Sponsors — Does your product have sponsors or endorsements?
7. Copy Writing — Do you require copy writing for the packaging and / or promotional materials.
8. Expectations — We know design and packaging, but help us help you by telling us a little about your expectations from Pixel Productions.
9. Manufacturing – if you already have a manufacturer for production and have chosen a container shape we will need a physical sample of the container(s) as well as color options.
10. Printing Specs – if you already have a manufacturer for production we will require factory die lines and any factory specifications, unless we are providing custom die lines for you.
11. Legal & Technical – We will require you to provide any legal or technical information that may apply to your product.
12. Existing Brand Assets – We will require you to provide any existing brand assets, logos, fonts, etc that may need to be used in conjunction with or as part of the new product packaging.