How to Choose Ethical Organic Link Building Companies

You know you need links, but how and where do you get them? This 5 Point checklist will help you find ethical organic link building companies.

Ethical Organic Link Building Companies

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Link building has been a cornerstone when it comes to Google ranking. You can’t rank on Google without being powered by high-quality backlinks from authority sites.

However, building the right kind of links quickly and effectively is pretty damn hard. It’s even harder when there are so many link building companies offering services that more often than not – simply don’t work. There are a lot of different ways to approach link building and many you should avoid.


Click here to learn about the types of backlinks that will help your backlink profile.


Click here to learn more about Black-Hat SEO and why you should avoid it.


This post is going to help you find ethical organic link building companies, so that you can scale-up your backlinks the right way.


This is important, because every time Google releases a new algorithm update, ethical link builders have to adapt their strategies to stay ahead of the game.

It is important to know how ethical organic link building differs from other types of link building. Ethical organic link building companies understand how to create content that valuable sources will want and ultimately link to your resource because it adds value. This approach keeps your site from being blacklisted or penalized by Google and it can be a good option for many businesses.

If you are considering hiring ethical organic link building companies, then this checklist will help you find the right company for your needs.

What is Ethical Link Building?

Ethical link building is the process of acquiring backlinks for your site without violating Google’s guidelines. It can be done in several ways, such as guest blogging or submitting website content to directories and other sites. Ethical link building is not considered a risky practice because it uses white hat techniques.

What makes ethical organic link building different from other types?

  • Ethical organic link builders create high-quality links that aren’t spammy or blacklisted by Google.
  • Organic backlinks from white hat link building are highly valued by Google and other search engines.
  • It does not include blacklisted or spammy practices such as buying links, participating in paid blog networks, and using automated software.
  • You won’t get manual actions from Google if you practice ethical organic link building.

An organic backlink is one of the most important backlinks that you can get for your website. It’s a vote of confidence from other websites, telling Google that your site is a valuable resource. Ranking on search engine results pages (SERPs) with ethical organic backlinks is easier because these links are more trusted by Google.

5 Things to Consider When Choosing an Ethical Organic Link Building Company (Checklist)

1. Are they using white hat link building techniques to gain ethical organic backlinks?

It’s important to assess which techniques are being used by the company to gain the backlinks. If they’re using techniques that try to manipulate Google’s algorithm, then they’re not offering organic backlinks. Black hat tactics are unethical and punishable by Google.

A few ethical organic link building techniques to consider are guest blogging, creating video links on YouTube or Vimeo, writing for authority blogs in your industry, and participating in social media communities related to your niche. The best link building services will use white hat link building strategies to have a higher chance of ranking well with Google since the backlinks they build come from genuine sources.

2. Can I afford this organic link building company?

It’s important to assess your budget before hiring ethical organic link builders. Many companies offer this service and you want to make sure the company is in line with your needs, not too expensive or too cheap for what they’re offering.

Ethical organic link building services usually start around $1000 per month. If someone offers a lower price than this, then it might be because they use spammy techniques in their strategy such as buying links from black hat sites rather than finding relevant websites to guest blog on.

If you have an unlimited marketing budget, then go ahead and hire ethical organic link builders who charge higher fees for their work so that there’s no risk of getting penalized by Google at any point during the process.

3. Are they making high-quality guest posts for my backlinks?

It’s important to make sure that ethical organic link builders are making high-quality guest posts for your site. The company should be able to find relevant websites in your niche and contact them with a proposal and follow the guidelines that they set.

Companies can offer backlinks through guest blogging because they’re not asking website owners for any compensation other than an article on their blog. Getting a backlink from an authoritative website is a huge plus if they’re able to outreach for it.

Guest blogging is a lot of work to do by yourself so content marketing and guest posting services are helpful in this case.

4. Do they deliver the backlinks on time?

A good organic link building company delivers the backlinks on time. If they can’t follow deadlines for your work, it might mean that they lack experience in their field of expertise. A good company should be able to create quality content in a given time.

However, take note that the effect of the backlinks on your website won’t happen overnight.  You might need to wait for a couple of months before the backlinks start showing in search engine rankings.

5. Are they easy to talk to?

Customer service is one of the most important things that you should consider when outsourcing link building.  A good ethical organic link building company should be easy to talk to and promptly respond to your queries.

The best way for you to assess this is by doing a quick phone call or video chat with the company so that they can explain their strategy in detail before starting work on your site.  If you’re not happy with how they interact, then it might be better if you find another ethical organic link building service provider who specializes in what your business needs.

Some Examples of Ethical Organic Link Building Companies

  • Page One Power
  • Outreach Mama
  • OutreachMonks

Final Word

Ethical organic link building companies are the only option if you’re looking to scale your link building efforts. This ethical organic link building checklist will help you to choose the best ethical company for your business.

Keep in mind, It’s important to use white hat techniques so that you don’t risk having a penalty from Google. This can ruin your reputation with other companies in your niche and affect your ranking.

You can start by assessing what budget you have and finding services in line with it. The best way to judge whether a company provides high-quality guest posts is through outreach campaigns they’ve done on their past work. Ask them for references before starting any project together.

Finally, make sure that they deliver backlinks within deadlines and provide enough information about how they gain the backlinks. Clear communication between you and the company is paramount to reach the same goal. Hopefully, this checklist will guide you in comparing organic link building services and choosing the best among them.