Small Marketing Agency Feel Big Agency Impact

If you’re launching an Ecommerce store or new product, you’re going to want a captivated audience.

page divider

Every business is unique and so are their marketing requirements. There are a ton of ways to market your business, we typically break them into two categories: traditional and online marketing. Finding the right blend of marketing that gets people in the door or motivates them to buy, buy, buy is the right marketing for any business. The real question then becomes, who do you hire and how do you market your business and still have enough left over to actually stay in business?

time management

page divider

Is online marketing important for my business?

Only if you’re goal is to reach new customers and improve online sales


online marketing graph

It’s no surprise that over the past two years online ad spending has outpaced traditional print advertising. That growth is only projected to continue. . . Does that mean you should abandon all other marketing strategies and only focus on marketing your website. . . of course not. However, your marketing budget and strategy should reflect the changing times in order to prove successful.

page divider

So, What Should I Focus on and How Much Should I Spend?

Getting your ducks in a row.

marketing graphic

  • Website Creation/Re-design & Maintenance — Your website is the hub of your online marketing campaign, making sure your website is set up to convert visitors is fairly important.
  • Pay-per-click (PPC) — PPC is the easiest way to increase brand exposure online and drive immediate traffic to your website. This is also a valuable tool to evaluate keyterms and qualified traffic in order to make adjustments to your marketing plan.
  • Search Engine Optimization (SEO) — SEO, you probably hear this term thrown
    around a lot. . . SEO is not website marketing, it is the onsite optimization that ties in with your marketing campaign to improve website traffic and conversions.
  • Content — People are searching for information that is important to them. By providing answers to questions that potential customers may have they will be predisposed to believe that you are the company to help them. Content writing builds trust, credibility, qualified buyers and keyterm depth.
  • Social Media & Remarketing — Existing Customers are already sold on your products or services – it’s important to take advantage of this, as they are more likely to purchase again.
page divider

marketing lense

Research Before Implementation

Doing the research to identify your nich will allow you to run a more focused campaign. This is important for anyone who doesn’t want to burn through a marketing budget with little to no return on investment.

  • Niche Research — Who are you marketing to?
  • Keyword Research — What search queries provide relevant traffic?
  • Who Are the Industry Leaders — Often times affiliate sites can provide great traffic.
  • Setting Yourself Apart — What makes you different? What do you bring to the table?
page divider

marketing conversion funnel

3. Setting up your website for conversions!

Every page of your website is an opportunity to get noticed. Online, your website must be built not only for visitors, but for search engines. Your website is the first place that all of that research we just talked about needs to be implemented.

  • Sticky Content — Simple, Engaging and Authoritative
  • Provide Clear Direction — Show visitors where they can find the information they want.
  • Motivate an Action — Are you encouraging the visitor to engage?
  • Share it with the world — Say that a visitor has found exactly what they are looking for, is your site set up to let them spread the good word and do the work for you?
page divider

analytic tracking

Analytic Tracking — The Key to Understanding

Website Tracking to Keep you on Track. . .
Understanding where your traffic is coming from, what pages viewers enter and exit your site from and tying those metrics together with your company’s goals are essential to ensuring that your online efforts are making good use of dollars spent. ProStats is easy to read web analytics with live tracking. Schedule weekly or bi-weekly meetings with your online marketing team to keep on point with targeting specific demographics within your niche as well as refining your plan of attack to improve conversions.