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LinkedIn’s Sponsored Updates have been available to all advertisers for two years now. As more and more online marketers look to the professional social network to expand their reach, these are likely to become a bigger part of the marketing mix.

LinkedIn now has an ebook out looking at “10 Ways to Drive Killer Results with Sponsored Update,” which you can download for free.

It goes well beyond a list of ten tips to include plenty of data, charts and additional advice. Here’s an example of the kind of stuff you’ll find:

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In announcing the ebook, LinkedIn’s Selin Tyler says:

Content marketing is simple in theory: Professionals love reading good content. Why not create branded content to help them in their buyer’s journey while effectively introducing them to your brand and offerings?

Because it is such a simple and attractive concept, 98% of B2B marketers say it is core to their marketing strategy. Yet only four in ten think that their efforts are effective. So while the concept is so simple, execution is everything.

The guide gets into how to tailor your content to your audience, create effective campaigns for conversions, and extend the shelf-life of the content you have.

Image via LinkedIn