Should I Offer Discounts in Cart Abandonment Emails?
To Offer Discounts or Not to Offer Discounts in Cart Abandonment Emails?
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Are you a well-established company that is still plagued by abandoned shopping carts?
Or are you an e-commerce startup that can’t afford to have lost order values eat away at your profits?
You’re just looking for a way to get your customers to try out their carts in either case.
According to research, the global average cart abandonment rate is 78 percent.
That’s almost three out of every four possible orders sitting in limbo, never to see the light of day! For any company facing this stumbling block, that’s a significant loss of sales, not to mention the opportunity to develop your customer base.
Several studies have also shown that consumers, whether first-timers or repeat customers, always only need a little nudge, the extra push to check out the virtual cart and make a purchase. That is why a well-crafted cart abandonment email can be extremely beneficial to your company.
A variety of companies have turned to discount vouchers in emails as a means of combating abandoned shopping carts. These rebates, which are usually sent as follow-up emails to the registered customer’s email address, have resulted in an increase in fulfilled orders across e-commerce platforms. Is this, however, the best choice for any company? Not at all. Is it possible to refine it to the point that it becomes a near-universal method of removing abandoned carts? A resounding yes, in our view.
So, here are some helpful hints to assist you in answering the particular question: Should you have a discount coupon in your abandoned cart follow-up emails?
What kind of discount will you use as a trump card in your email marketing?
First and foremost, fine-tune the details of your discount-coupon program: which style is better and what is the best value. Dollar-value coupons, such as aliexpress coupons, have been shown in some studies to be more effective than percentage-off coupons. This would also sound better if the goods are on the higher end of the price spectrum and your overall order value would be substantial. Customers are also wary of extra costs, so you can provide free shipping as a voucher in your email (if it wasn’t included in the original deal).
Second, make sure the numbers are right. These have a subtle psychological effect on the customer’s willingness to accept your bid, particularly when it comes to a percentage-off: too little and it won’t matter to them; too much and it’ll lift their eyebrows and result in a loss for you. And a smarter way to correct the number is to play with it over time in your emails.
Who stands to gain from them?
You’ll also need to decide if you’ll sell discount coupons to any customer who abandons a cart. For example, if you have the resources, you can reach out to both repeat and first-time customers to ensure you get them all. You may also contact those who have checked the “check out as guest” box.
It’s better to include a discount coupon in your second follow-up email rather than the first, so you can weed out customers who are just late because of a lack of time or something similar.
This way, you can potentially target those that are on the fence about purchasing (the actual offerings or just the brand) due to cost and might benefit from a little extra motivation.
What is the best way to keep the offer going?
While most discount-coupon services are run via an email plug-in, it’s critical to lock down the details of your contact. Your emails must be ideally timed; at all costs, stop spamming your subscriber list. Make sure the call-to-action is crystal clear, the exclusive coupon code is prominently displayed, and the email copy flows to really catch people’s attention. You should also try personalizing these emails with the right plug-in, as they would undoubtedly be enjoyed more.
Always remember to check in, patch, and fine-tune!
Finally, but certainly not least, go back and examine the results. Spend some time tracking the results of your discount-coupon email campaign. The effective formats, the email’s click-through and open rates, and the revenue generated – all of these will tell a storey. You can always tweak or choose to stop or continue your cart abandonment email programme based on this info.
The verdict on cart abandonment emails is as follows: Discount, but only with caution.
Whatever type of consumer you’re after, it goes without saying that the average person would appreciate a price reduction. If you give them a customized, targeted email message with a discount coupon, there’s a good chance they’ll finish their orders. But, before you launch your plan, you must understand the “why” — why are your customers dumping their carts at the checkout point, and why are you sending a discount email campaign?
So, put in the effort to find out what works best, and you’ll be well on your way to a victory.
Will you need assistance with cart abandonment emails?
Allow Uplers to assist you with a free email template. You may also employ an email marketing firm to create skilled email templates and make the most of your cart abandonment campaigns by hiring dedicated email developers, campaign managers, or automation specialists.