How to Create Engaging Hashtags for Your Business
# Hashtag Get My Business Seen! Learn how to create engaging hashtags to get more eyes on you business content, keep reading.
The significance of the pound sign (hashtag) has changed over the last fifteen years. # was originally only used on phones, but it is now used for hashtags. Today, inserting a # before a word or phrase is how you categorize content and help it be found by others on social media sites like Twitter, Facebook, and Instagram.
Hashtags are a great way to get your business seen by more people on social media. By using the right hashtags, you can reach a larger audience and connect with potential customers. But how do you create engaging hashtags that will get people to notice your business?
In this blog post, we will discuss how to create engaging hashtags for your business. We will also provide some tips on how to use hashtags effectively.
Let’s get started!
What are Hashtags?
Hashtags are words or phrases that are preceded by the “#” symbol. They are used to categorize content and make it easier for people to find information on social media. Hashtags can be used on most social media platforms, such as Twitter, Facebook, TikTok, Pinterest, and Instagram.
Businesses incorporate hashtags to reach a larger audience, connect with potential customers, and promote their brand. Hashtags can also be used to start or join conversations about a certain topic.
In turn, user-generated content (UGC) is any content that has been created by users, rather than businesses or brands. UGC can take many forms, such as reviews, comments, photos, and videos and any user in the social network can use hashtags to make the content more discoverable.
You can post hashtags on Instagram by using one to three hashtags on each of your post captions. For example, let’s say you own a small business that sells handmade jewelry. You could use the hashtag #handmadejewelry to reach people who are interested in buying or collecting handmade jewelry.
Pinterest hashtags are also useful in categorizing your Pins and driving traffic to your website. You can use up to 20 hashtags on each of your posts, but make sure that they are relevant to the content.
Why Use Hashtags?
Relevant hashtags are part of social media marketing and an important way to reach potential customers on social media platforms. Hashtags tend to help businesses in the following ways:
Hashtags increase engagement
The use of related hashtags on your posts can help you increase engagement from your target audience. Since hashtags make it easier for people to find your content because of hashtag search, social media users are able to connect with your business and learn more about what you have to offer.
Hashtags can build brand awareness
Hashtags can also help increase brand awareness, as relevant influencers can also help spread the word about your business to their own followers, and in exchange, you can also gain new followers from their network.
Branded hashtags on the other hand, are hashtags that are specific to your business or product. They can be used to promote contests, campaigns, and events. For instance, if you are holding a contest, you could use a branded hashtag such as #MyContest. A well branded hashtag is short, unique, and easy to remember. It should also be relevant to your business.
Trending and Popular Hashtags
You can also use trending and popular hashtags to reach a larger audience. Trending hashtags are those that are being used more frequently at a certain point in time, while popular hashtags are those that have been used consistently over time. However, you should only use trending and popular hashtags if they are relevant to your content. Otherwise, you run the risk of coming across as spammy.
Hashtags can generate leads
Hashtags can also be used as a way to generate leads on social media. By using relevant hashtags, you can connect with potential customers who are interested in what you have to offer.
Support social causes
As a business, participating in social causes can help you connect with your target audience on a deeper level. You can use hashtags to support social causes that are relevant to your business. For instance, if you sell sustainable fashion, you could use the hashtag #sustainability to show your support for environmental causes. Another example is using the hashtag #BlackLivesMatter to show your support for the black community.
Now that we’ve covered the basics of hashtags, let’s move on to how you can create engaging hashtags for your business.
What are the Types of Hashtags?
There are three main types of hashtags:
- Branded hashtags are created by businesses and used to promote their brand. An example of a branded hashtag is #Nike.
- Campaign hashtags are used to promote a specific campaign or event. An example of a campaign hashtag is #GetOutTheVote.
- Trending hashtags are popular topics that are being talked about on social media. An example of a trending hashtag is #Brexit.
How to Create Engaging Hashtags for Your Business
When creating hashtags for your business, you want to make sure they are relevant to your industry and target audience. In addition, you also want to make sure they are easy to remember and spell. However, you would also want to avoid using too many hashtags in one post as using too many hashtags can come across as spammy and turn potential customers off from your business.
Here are some tips for optimizing the use of hashtags and how to devise the perfect hashtag strategy for your business.
1. Do your research
Before you start using hashtags, it’s important to do your research and understand how they are being used in your industry. This will help you come up with hashtags that are relevant to your business and target audience.
You can use a tool like Hashtagify to find the most popular hashtags in your industry. Just enter a keyword related to your business, and the tool will generate a list of popular hashtags.
2. Find relevant hashtags
The first step is to find relevant hashtags that are being used by your target audience. To do this, you can use social media listening tools such as Hootsuite Insights or Mention. These tools will help you track and analyze the conversations happening around your brand. You can also use them to research your competitors and see what they are up to or find similar hashtags that are being used in your industry.
3. Use relevant keywords when creating a custom hashtag
When creating a custom hashtag, you want to make sure it is relevant to your brand and industry. In addition, you also want to use keywords that are being searched for by your target audience.
Another way to find relevant hashtags is to use Google AdWords Keyword Planner. This tool can help you find keywords that are relevant to your business or industry. You can then use these keywords to create hashtags that are more likely to be used by your targeted audience.
4. Use your branded hashtags
Your branded hashtags are a great way to promote your business on social media. You can use them in your posts, as well as in your bio or profile description. When using branded hashtags, you want to make sure they are relevant to your business and easy to remember.
For example, Nike runs the #NikeRunning hashtag campaign to promote their running shoes. They also use it to connect with their target audience and get feedback on their products.
Another example is Lululemon, who uses the hashtag #thesweatlife to promote their activewear and connect with their target audience. By using branded hashtags, you can create a community around your business and better connect with your audience.
5. Check out social media influencers and see what specific hashtags they are using
Social media influencers are a great way to see what specific hashtags are being used in your industry. You can use a tool like BuzzSumo to find the most popular influencers in your industry. Just enter a keyword related to your business, and the tool will generate a list of popular influencers.
You can then check out their social media profiles and see what specific hashtags they are using. This can give you some great ideas for hashtags to use for your business.
How Many Hashtags Should You Use for Each Social Media Platform?
When it comes to using hashtags, there is no one-size-fits-all approach. The number of hashtags you use will depend on the social media platform you are using, as well as your business goals. That means that hashtags work only when used correctly for each social media platform.
Here is a general guide on how many hashtags to use for each social media platform:
The Instagram algorithm favors posts with hashtags. In fact, posts with hashtags tend to get more engagement than those without so how many Instagram hashtags should you use?
When it comes to using hashtags on Instagram, the general rule is to use around 3-5 per post. This will ensure that your post is visible to a wider audience without being too spammy.
Twitter is all about engagement. Therefore, you want to use hashtags that are relevant to your tweet and will encourage people to engage with your content.
When it comes to using hashtags on Twitter, the general rule of thumb is to use around 1 or 2 per tweet. You’re not limited to only using hashtags at the beginning or end of your Tweets–feel free to use them throughout your post to emphasize certain keywords.
Hashtags on Facebook are not as important as they are on other social media platforms, such as Instagram and Twitter. This is because Facebook is more focused on building relationships rather than promoting content. Therefore, you want to use hashtags sparingly on Facebook.
As for Facebook, the general rule of thumb is to use around 2-3 per post. You can also add a few more if they are relevant to your content and will encourage engagement.
LinkedIn is a professional networking site, so you want to use hashtags that are relevant to your industry and target audience. The number of hashtags that you use can range from 1-5, but it’s more important to use relevant hashtags rather than just using a large number of them.
TikTok hashtags can be discovered in video descriptions or on the Discover page. On Discover, you’ll be able to see popular hashtags and any videos that use them right now. You may also utilize the search bar to discover hashtags that interest you. The golden number for TikTok when it comes to hashtags is between 3-5.
Pinterest boards are a great way to categorize your content and make it more discoverable. When adding hashtags to your pins, you want to use around 2-5 relevant hashtags per pin. This will help people find your content and improve the chances of your pins being repinned.
Hashtags are a great way to promote your content and get more eyes on your business. However, it’s important to use them correctly in order to be successful. With these tips, you’ll be well on your way to creating engaging hashtags for your business. Just remember to do your research, use relevant keywords, and keep it branded! #KeepItEngaging