Understand How to Use Google Search for Visibility to Drive Business

12 01, 2016

Don’t Give Up On Bing Web Traffic

2016-01-12T17:30:19-08:00By Pixel|

Bing is gaining momentum on Google and as a webmaster you shouldn't give up on Bing web traffic as a solid source of new visitors.While Google remains the world's most popular and widely used search engine, Bing is slowly gaining momentum on its competitor. According to the latest comScore report, Google captured 63.4% of all [...]

4 01, 2016

WordPress Duplicate Content and Search Rankings

2016-01-04T17:45:47-08:00By Pixel|

WordPress makes managing content easy, but Wordpress duplicate content issues are super common because of this. How does Wordpress duplicate content affect your search rankings?Whether you realize it or not, chances are your website has at least some duplicate content. Perhaps it's boilerplate/template elements that are used throughout your site, or maybe it's excerpts taken [...]

30 12, 2015

Unconfirmed Google Algorithm Updates December 2015

2015-12-30T17:47:58-08:00By Pixel|

Unconfirmed Google Algorithm Updates December 2015: Many webmasters noticed heavy fluctuation in Google search traffic for December 2015 even though the Google Penguin Update was pushed to January 2016.Just hearing the word “Penguin” is enough to strike fear in the hearts of webmasters and Internet marketers. There’s been too much reference to cute animals already, [...]

18 12, 2015

Brick and Mortars Looking To Mobile to Drive In-store Sales

2016-10-04T07:02:37-07:00By Pixel|

Most retailers think purely online sales when considering mobile shoppers, but statistics show that brick and mortars should be looking to mobile to drive in-store sales as well. Retailers must consider the entire purchase cycle when determining the role that mobile plays in their total store sales. Savvy retailers are finding ways to connect and [...]

18 12, 2015

Grabbing Those Last-Minute Holiday Shoppers

2015-12-18T14:40:59-08:00By Pixel|

Last Minute Holiday Shoppers Can Help You Hit Your Goals by Grabbing Those Last-Minute Holiday Sales According to a survey by the National Retail Foundation (NRF), 55.8 percent of holiday shoppers will splurge on themselves and/or others for non-gift items. So one of the fun challenges toward the end of Q4 is that your demographics might [...]

14 12, 2015

Branding Tips For Better Search Visibility

2015-12-14T19:04:28-08:00By Pixel|

Simple Branding Tips for Increasing Brand Awareness through Search MarketingAs a small business owner, your brand is everything. It's the culmination of all of your hard work and dedication that encourages consumers to purchase your product or service. When a prospective customer sees or hears one of your brand elements, they'll immediately associate it with [...]

1 12, 2015

Yahoo Strikes Deal to Include Google Listings in Search Results

2015-12-01T16:58:06-08:00By Pixel|

The next time you perform a search on Yahoo, you may notice some new listings in its search results. When unveiling its third-quarter earnings, Yahoo also disclosed an unlikely partnership with Google that allows it to display some of Google's organic and paid listings.For more than a decade now, Google has remained the dominant figure [...]

25 11, 2015

Google Releases Search Quality Rating Guidelines

2015-11-25T16:51:25-08:00By Pixel|

Have you ever noticed a satisfaction survey appear during a Google search? Known as Search Quality Rating, it's used for quality assurance purposes, helping Google improve the quality of its search results to better meet the expectations and demands of its users. Well last week, Google released the full guidelines which dictate how this feature [...]

24 11, 2015

Three User Behavior Metrics That Make a Difference in SEO

2015-11-24T11:32:00-08:00By Pixel|

There's strong evidence that optimizing for user metrics can boost your position in SERPs.Even though you optimize like crazy for keywords and keyword groups, don't overlook another powerful, although somewhat mysterious, Google ranking factor: user behavior. True to form, Google has never explicitly said that searchers' behavior influences the way your web pages rank. But [...]

20 11, 2015

The Importance of Local Search Optimization

2015-11-20T19:09:17-08:00By Pixel|

We all know the importance of achieving (and maintaining) a top search ranking for your target keywords. The higher your website ranks, the more traffic it will receive, which subsequently means more sales or conversions for your business. But if your business relies on local, “walk-in” traffic, you'll want to focus on Local Search Optimization [...]

22 10, 2015

How Google Sitelinks Work

2015-10-22T15:32:47-07:00By Pixel|

Have you noticed one or more links displayed underneath a website listing in Google's search results? Known as “sitelinks,” they are commonly found in popular, high-traffic listings. But what exactly is the purpose of these links? And how do you change the Google sitelinks that appear for your website's listing? Benefits of Using SitelinksThere are a [...]

20 10, 2015

5 Reasons Why Your Competitors are Outranking You

2015-10-20T16:02:29-07:00By Pixel|

The topic of website rankings is probably the single most written about subject for online marketers. With so much content readily available online discussing tips on how to rank your site better, I still find 9 out 10 small businesses are left wondering why their competitors are outranking them in search. Almost always it is [...]