Tired of writing the same old boring blog posts over and over again? Get some inspiration from contributor Stoney deGeyter's massive list of content ideas. I just did a search for “content is king,” and Google produced more than 300 million results. If you have not heard this phrase by now, well, you might just qualify [...]
There's an old advertising slogan which says, "If you wish to capture someone's attention, whisper."It seems counterintuitive, but think about how others respond when someone whispers. They lean in to ensure that they can hear clearly.The data-driven nature of the marketing cloud environment pushes the limits of customer privacy. But organic search is inherently non-intrusive. It [...]
Lately I've been hearing some horror stories related to Adwords PPC budget management. While spending under budget can sacrifice some opportunities, severe overages can be devastating to the advertiser.To set a proper budget strategy, first let’s examine how AdWords and Bing Ads budgets work. Campaign BudgetsThis sets a total maximum dollar amount for all keywords for [...]
Web Marketing Today gathered advice from ten marketing experts, designed to help local businesses market online with greater impact. This month, comments focus on ways businesses can leverage local SEO. Some include references to recent changes made by Google to the “local pack.”Make Your Local Presence KnownLarry Alton“[T]he big national brands will force you out of town [...]
Landing pages are designed for one basic purpose: to generate conversions. This may include selling a physical product, selling a digital product, generating leads, or even attracting email signups. You can improve the conversion rate of your landing page by following the tips listed below. Limit LinksWhy should you limit links on your landing page? You [...]
Less than half of small business owners in the U.S. consider search engine traffic to be an important source of new business opportunities, according to new research from the Small Business Authority (SBA).This post, SMBs Don't Prioritize SEO, was first published on SearchEngineWatch.When asked the same question last year, half of business owners considered search [...]
While we may refer to them as brand advocates, those people who support a brand especially when it’s facing some kind of crisis, are really just passionate fans. This post, How To Create And Manage Brand Advocates was first published on Econsultancy.comFans who are willing and able to dedicate their own time to support a [...]
Google Analytics Goals represent a completed activity, called a conversion, which measures how well your site accomplishes your business objectives. Properly-configured goals allow Google Analytics to measure the number and rate of conversions, enabling you to evaluate the effectiveness of your website and marketing campaigns.This post, Google Analytics: How to Define Website Goals, was first [...]
In honour of the Masters of Marketing awards, Marketing Week caught up with some the members of the Masters jury, the 60+ group who will judge the entries, to ask them the simple but $100m question: what makes great marketing activity?This post, What makes great marketing, was first published on Econsultancy.Simon Carter, marketing director of Fujitsu [...]
'Everyday low prices' was a successful strategy for Walmart, but how does it fare today? This post, What Retailers Should Do Instead of ‘Everyday Low Prices’, was published first on Econsultancy.Walmart became synonymous with low prices, thanks to clever marketing and rollback offers. This helped shoppers perceive Walmart as a low price leader, whether they [...]
Stock photos are an excellent resource for businesses that cannot afford custom photography, but many people fall victim to some common pitfalls related to their use.This post, Web Design: 7 Stock Photography Mistakes to Avoid, was first published on WebMarketingToday.Following is a list of seven “don’ts” for using stock photography that will ensure your business [...]
This post Cross-selling Online: Why It’s Important & How To Do It was first published on EconsultancyIf you’re not offering customers extra products you’re missing an opportunity for greater revenue, so it's important to do it and get it right. What is cross-selling?Cross-selling simple means offering additional products or services to customers to try and get [...]
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