The Competitive Edge Of Bespoke Web Design

What possible advantage could bespoke web design have? Themes are readily available, but themes aren’t taking your customer into account.

Bespoke Web Design

Photo by Daniel Korpai on Unsplash

When creating a website for your business, you want to ensure that it stands out from the competition and more recently you want to ensure that the customer experience is sound. A bespoke web design can give you this competitive edge.

By definition, bespoke, allows you to create a truly unique and customized website that reflects your brand and is designed to provide a great user experience for your target audience.  

A leading Oxford web design agency references this recent stat when explaining to clients why bespoke is so imortant;

Every $1 invested in UX results in a return of $100 (ROI = 9,900%).


There are is no shortage of templated websites online. What there is a shortage of is websites that truly provide an experience that customers want. Building on that, this article might just provide you with some clarity on just how important a custom tailored experience is. Read on to look at the advantages of bespoke web design and why it’s the best option if you want an online presence that stands out from the crowd.

Understanding Bespoke Website Design

You might be thinking about which web design fits your needs. There are two main types of web designs to choose from – bespoke web design and template web design. 

With bespoke web design, designers can create your website from scratch according to the exact specifications of the business or individual. It’s a type of website that’s made to order rather than off-the-shelf and takes into account every aspect of your business and brand, including design, content, user experience, and functionality.

On the other hand, template web design uses a pre-made template to create the website. Although it’s usually much quicker and cheaper than building a custom website, it also has its limitations. Due to their pre-made nature, template websites often lack the unique look and feel of a bespoke website, appear too generic, and lack creativity. Furthermore, template websites have limited customizability. If users wish to add any unique features or functions, they may need to hire a professional developer to make the necessary modifications.

Creating a bespoke website requires a lot of time and effort from the designer and the client. The process typically starts with a discovery phase where the designer and client work together to identify the website’s goals, objectives, and specifications. From there, the designer will develop a concept and design that meets the client’s needs. They’ll then create wireframes, prototypes, or mock-ups for the client to review before finalizing the website design

Once the design is complete, the designer will create the frontend and backend code that powers the website. The final step involves testing the website on various browsers and devices to ensure it meets the client’s expectations. Once everything is complete, the website is ready to be launched.

Advantages Of Bespoke Website Design

A bespoke website design offers advantages. Some of these are listed below.

1. A Bespoke Website Is Tailor-Made For Your Business

When it comes to website design, a bespoke website is like an outfit made to measure. It’s specifically designed and built according to the exact requirements of your business. You get complete control over the design, layout, features, and functionality to ensure your website meets your business needs.

For example, if you run an online store, a bespoke website could feature a customized payment gateway for your business. You can incorporate unique elements like an interactive timeline for blogs or portfolio sites. This feature can be helpful when writing both evergreen topics and seasonal content for your business blogs.

2. A Bespoke Website Offers More Security

In today’s digital world, website security is of paramount importance. Hackers and malicious software can wreak havoc on your website if you don’t take the proper steps to protect it. Unfortunately, many people only realize the importance of website security once it’s too late. 

Because a bespoke website is designed specifically for you and your needs, designers can build it to fit your preferred security requirements. Designers can spot potentially vulnerable areas before they even become a significant problem. They can also offer more control over user permissions, ensuring that only authorized personnel can access sensitive information on your site. They may also encrypt all data stored on the site for added protection. 

Overall, the advantages of having a bespoke website regarding security are clear. With the right designer, you can create a custom website with all the features you need to keep your site safe from external threats.

3. A Bespoke Website Is Ready For Search Engine Optimization

Search engine optimization (SEO) is a critical component for any website that wants to be found by potential customers. It involves optimizing a website for the algorithms of major search engines so it’ll rank higher in search results. In other words, SEO is a way to help your website get more visibility and gain more traffic from organic searches. For beginners, investing in SEO can provide an advantage over competitors taking a different approach. Ensuring your website is optimized for search engine algorithms gives customers more chances to find your website when they search for products or services.

A bespoke website design can make a massive difference in helping your business get the most out of its SEO efforts. By focusing on the correct elements, such as keyword research and content optimization, you can create a website that will be more visible in search engine results. When you build a custom website, you can include the following:

  • User-friendly navigation
  • A clear layout
  • Fast loading times
  • A responsive design essential for SEO success

Optimizing these elements ensures that your website is attractive to search engine algorithms and ranks higher in search results.

4. A Bespoke Website Can Be More Cost-Effective In The Long Run

A bespoke website’s costs depend on the complexity of the website and the amount of work involved in creating it. Generally speaking, basic websites can cost anywhere between $2,000 – $9,000, while complex and customized websites can cost upwards of $10,000 or more. However, you can often offset costs over time by avoiding costly upgrades and maintenance that come with off-the-shelf solutions. A bespoke website is created for your business’s exact needs. Instead of paying for generic features, you only pay for what you need, making it more affordable.   

Another cost-saving aspect of a bespoke website is that, if done correctly, it requires less maintenance and modifications than an off-the-shelf solution. As such, keeping up to date with the latest trends and emerging technologies is much easier.  

In Conclusion

Overall, a bespoke website has a better competitive edge than a template web design. It can be more cost-effective in the long run because it’s tailored to the exact needs of your business and requires less maintenance than an off-the-shelf solution. Additionally, it offers better security and customization for search engine optimization. These advantages can positively affect your business’s bottom line.