10 Evergreen Content Writing Topics for Your Business Blog
You can write constantly or use 10 Evergreen Content Writing Topics to write less frequently while keeping readers coming back longer.
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Whether you’re in a large corporate or just a freshly-launched small home-based business, content is the lifeblood of your website.
After all those topics you wrote and published, there’s always one question that you ask yourself whenever it’s time to write the next content. It’s either “now, what to write about?” or “what kind of content will my readers be interested in nowadays?”
The key to great content marketing is to have a mix of different content ideas that you rotate. The thing is that coming up with fresh, new content ideas constantly is not plain sailing. Also, the content needs so much more than attention-grabbing. They need to provide real value and be evergreen so that your readers will stick around and always find them relevant.
Seems like too much already? Do not fret. Here are seven content writing topics that are evergreen and help you to get your creative juices flowing.
10 Proven Evergreen Content Writing Topics:
#1. The Ultimate Guide
If you have an expanse of knowledge about a certain topic or process, share it with your readers. An ultimate guide is an excellent way to show off what you and your business know best, whether it’s about general content marketing or more specific topics like TikTok marketing.
An ultimate guide should be comprehensive and cover all the bases. Try to cover 5W+1H– who, what, when, where, why, and how. It should also be well-organized so that readers can easily find the information they’re looking for. You also need to make sure that your ultimate guide is up-to-date with the latest information.
This topic is popular among newbies in the industry who are just trying to get their footing. It’s also a way to build trust with your readers as you establish yourself as an expert in your field.
#2. Reviews
Do you know that at least 98% of potential customers say that genuine reviews affect their purchase decisions?
Source: Yotpo
Reviews are everywhere. Thanks to influencers and TikTok marketing campaigns out there. It can be a popular content topic you can write about for a few reasons.
First, they’re easy to write because you can simply state your opinion about a product or service. You don’t have to do too much research since you already have first-hand experience with it.
Second, reviews help people make informed decisions about whether they should buy something or not. They provide valuable insights that people cannot find anywhere else.
Lastly, reviews are a great way to build trust with your readers. By being honest and transparent about your experiences, you’re showing that you’re not afraid to give your opinion– even if it’s negative.
To make this topic work for your business, try to be as detailed and specific as possible. Mention both the good and bad points of the product or service. Be sure to back up your opinions with facts and evidence.
When creating testimonial videos, check a marketplace where you can hire professional camera equipment from local peers. They gather first-hand opinions from their members in order to present the best possible product reviews — without being affected by bias.
#3. Your Business Story
Your business story is a great way to connect with your readers on a more personal level. It humanizes your brand and makes you more relatable.
Almost 80% of surveyed people agree that it’s a good idea for brands to tell their stories in some ways.
Source: Headstream
People love reading stories because they’re able to see themselves in the characters. They can learn from the experiences of others and find comfort in knowing that they’re not alone in their journey.
When writing your business story, be sure to focus on the emotional journey more than the actual events. What were some of the challenges you faced? How did you overcome them? What did you learn along the way? You can also tell your business story to inspire and motivate others.
#4. Debunking Myths in Your Industry
Are there any misconceptions about your industry that you often hear? If so, then this content writing topic is for you.
Debunking myths is a great way to show off your expertise and knowledge about a certain topic. It’s also a way to clear up any misunderstandings that people may have. By providing accurate information, you’re helping people make better-informed decisions.
This topic can be a bit tricky because you don’t want to come across as confrontational. Be respectful and professional in your tone. Use data and research to back up your claims.
#5. Case Study
A case study is a great way to showcase your successes. It’s also an opportunity to show how your business was able to solve a problem for a client. By sharing this information, you’re helping others learn from your experiences.
You can also break down other businesses’ or brands’ success stories and analyze what made them successful. This is a great way to learn from others and find new ideas for your own business.
When writing a case study, be sure to include all the important details that people will want to know. This includes the problem, the solution, the results, and any lessons learned.
#6. Listicles of Tips or Tools
People love reading listicles because they’re easy to digest and usually contain information that is valuable or helpful. This content writing topic is perfect if you have a lot of tips or resources to share.
When writing a listicle, be sure to structure it in an easily readable format. Use numbered or bullet points and keep your sentences short. People should be able to quickly scan the article and find the information they’re looking for.
If you have a lot of tips or resources, you can also break them down into smaller listicles. For example, you can write a listicle of tips for beginners in your industry or a list of the best email marketing tools for your business.
#7. Data-Driven Research
When you write about data-driven research, you’re sharing your findings from surveys, statistics, experiments, or studies. This is a great way to add credibility and authority to your blog and articles. People are more likely to trust information if it comes from a reliable source.
Check places like PEW research and see some of the studies they have done on a variety of topics.
When writing about data-driven research, be sure to include all the relevant information. This includes the source of the data, the methods used, and any conclusions that were drawn. Be sure to also explain why this research is important and how it can be applied in real life.
#8. Frequently Asked Questions (FAQ)
You might have a separate page on your website for frequently asked questions, but why not write a blog post about it as well? This is a great opportunity to show off your knowledge about a certain topic.
It doesn’t have to revolve around your business or industry, it can be about anything you’re passionate about and have a solid insight into.
People love reading FAQs because they’re usually looking for quick and easy answers. So make sure to structure your article in an easily readable format.
When writing a FAQ, be sure to answer the questions as thoroughly as possible. If you can’t answer a question, then consider doing some research or reaching out to an expert in the field.
#9. Counter Posts to Popular Opinions
Let’s say someone just published a blog post about a certain topic, and you think that their opinion is wrong. This is your chance to share your own opinion and correct any misconceptions.
When writing a counter post, be sure to back up your claims with data and research. You have to have a strong argument. You want to make sure that even when you have different ideas with proof, you’re still coming across as professional and respectful. It’s also important to be aware of the other person’s opinion and where they’re coming from.
By writing a counter post, you’re adding your own voice to the conversation and helping to shape the narrative. This is a great way to show off your knowledge and expertise on a certain topic.
#10. The Answer to an Audience’s Specific Question
Most of the time, it’s actually your own audience that will give you the best ideas for blog posts. Your audiences might have questions about your business. All you have to do is listen to the questions they’re asking and then write an article that answers those questions.
You can find ideal readers or audience questions on places like Twitter, Reddit, and Quora. Another great way to find questions is to search for keywords related to your industry on Google. Just scroll down to the bottom of the search results and you’ll see a section called “People Also Ask.”
This content writing topic is perfect if you want to address a certain topic about your business. It’s also a great opportunity to build relationships with your audience by actually responding to their questions.
The Bottom Line
That’s been a list of evergreen content writing topics that will help you get unstuck the next time you sit down to write. A great content writer is always on the lookout for new and interesting topics to write about. If you’re stuck in a rut or just started a business blog and don’t really know where to start, try those content writing topics mentioned above.
While it’s important to have some core topics that you regularly write about, it’s also necessary to mix things up from time to time. This keeps your writing fresh and prevents your readers from getting bored. Writing one content after another is tough– but all those efforts but it’s worth it if you want to keep your blog updated and engaging.
