Checklist For Amazon Product Photography
Check out our checklist for tips on Amazon product photography to help you take your Amazon Photography to the next level!
Your product photography is essential to your success on Amazon. A well-done photograph can help you sell more products and draw in new customers. But what makes for great product photography?
Check out our checklist for tips on taking amazing product shots for Amazon. Whether you’re a beginner or a pro, these tips will help you take your Amazon Photography to the next level!
Technical Requirements Checklist:
The requirements for product images on Amazon are very strict. To be able to sell your items, they need that you upload high-quality pictures with the following specifications:
All images must have the following image formats:
- GIF (.gif)
- JPEG (.jpeg/.jpg)
- PNG (.png)
- TIFF (.tif/.tiff)
All images must have a pixel dimension of at least 1000 or larger in either height and width as specified by Amazon.
Image Colour Mode:
All images must have the following color modes:
Image File Name:
All images must have appropriate file names as instructed by Amazon’s guidelines. This pertains to having a product identifier followed by a period and the respective file extension. Examples of product identifiers are:
- 12-digit UPC
- 13-digit EAN
- 13-digit ISBN
- 13-digit JAN
- Amazon ASIN
Best Practices Checklist:
Here are some tips for getting professional-looking product photos to make your products stand out on Amazon. One easy way is to use the right camera settings and angles, but professionals with experience are also available if you need help with your Amazon Photography.
Create A Theme That Suits Your Brand:
Professional product photography starts with a plan. The type of images that represent your brand should be considered when choosing how you can accentuate your products in an attractive way- there’s no one perfect setting for all brands.
When deciding how to go about product photography, always keep in mind that many different options are available. You will want to decide from the beginning and not change it later on when things get more complicated. And if you’re new at this, they will seem difficult!
Take some time for research to best prepare yourself; look over what other competitors have done to see where their unique perspectives lie. However, remember that copying anything will only result in loss.
Experiment With A Variety Of Backgrounds:
The most used background for product photos is a simple white one, but don’t let this get you down. There are countless ways to make your images stand out and keep people engaged with them. You could create flat lays or even find interesting angles so that the products look edgy while still being placed on an uninteresting surface.
Get The Required Equipment For Your Product Photoshoot:
Here are the items you will need for your shoot. This list can vary depending on the photography style needed, but these basic necessities should always be utilized for any photo session with good results!
- Two full batteries & charger.
- 50mm/ macro lens.
- Computer & tether cord.
- Editing software.
- Large white sheet.
- Large window for natural light,
- Light backgrounds.
- Products to be shot.
- Reflector & diffuser.
- Soft continuous artificial light.
- White Sticky Tack.
You wouldn’t want to forget anything, so make sure that you check off what’s present and any items needed. Write down anything missing, then buy or borrow beforehand for the shoot.
Select A Time And Date For The Shoot:
You’ll want to spend some time getting different shots of each product so you can check for sharpness and adjust your lighting. A good rule-of-thumb is 10 minutes per item, but this will depend on how many items there are in the shoot!
You can easily spend 10-15 minutes brainstorming new product ideas and getting organized to work on them. You must use this time well. Once All the prep is done, choose a time and date where you know you can execute everything perfectly.
Make A List For All The Shots You Need To Take:
It is inevitable that you will miss something when juggling work and life. To avoid this problem, it’s best to make a list of all the product shots you need before starting any shoot day, so there are no problems during the post-production editing stage!
Of course, the best way to create compelling product photography is by thinking about what makes your products special. That will help you come up with a list of shots that tells customers all they need for their purchase decision. Take time to consider what your product set looks like. Make a list of all the information you want customers to see.
Get All Your Set-Up Ready:
To ensure your shoot goes off without a hitch, be sure to set up all of the equipment and find the list of what shots you want. Additionally, to ensure your product photos are bright and well exposed, you’ll want them to have soft shadows. This way, customers can see all of the finer details on each item.
A great way to make sure your product photos are perfect is by testing them with different lighting styles. Whether you use natural or artificial light, it’s important that the exposure and shadows be soft while still exposing all areas of detail. Use a reflector to fill shallow depths and diffusion techniques, so everything gets lit equally without any harsh highlights.
Edit Your Amazon Photography:
Now that you’ve selected the best of your product photography, it’s time to edit them. The first thing we’ll need is images with good sharpness and exposure so. To do this, using an editing tool like photoshop is recommended.
Export Out Your Product Images And Review It Before Uploading:
After you’ve followed all of the necessary steps to edit your images, it’s time for export! You only want high-resolution files but be wary of the maximum file size. Amazon has set specific image sizes on its marketplace as aforementioned, so follow that. Now everything is ready to be published.
While it may seem like a lot of work, following this checklist will help make sure your product photography looks great and meets Amazon’s requirements. By taking the time to do things like select an appropriate background and theme, you can create images that are both on-brand and visually appealing.
If you’re feeling stuck or need some help getting started, our team is here to assist you. Ready to get started? Check out our Amazon Photography Services page today!