SEO for CBD: 12 Tips to Optimize Your CBD Website In 2023

SEO for CBD products is more important than SEO for any industry especially since CBD products largely can not be advertised on major sales channels like Google, learn more here.

Have you noticed how many websites are popping up that sell CBD products? It’s crazy, right? And SEO for CBD has become so important for small business owners.

Let’s say you’re a small business that just started selling CBD products. You have a website. But with so many websites out there, it’s essential to make sure yours stands out. That’s why I want to share with you 12 tips to optimize your CBD website in 2023.

One of the most important things you can do is ensure your website is high on Google’s search engine. That way, your website will appear at the top when people search for CBD products. That’s where SEO for CBD comes in handy! So let’s get right into it.

Importance of SEO for CBD brands

Since you can’t advertise CBD products on Google, the best way to increase traffic to your website is by using SEO (Search Engine Optimization).

Sure, you can use social media and paid advertising to promote your products. But, most users use search engines to find CBD products. 

SEO is an effective and long-lasting way to bring more people to your website. When your SEO strategy is successful, it can bring organic traffic to your website for years. Plus, you’ll get more revenue, and more people will know about your brand.

The traffic from SEO for CBD is highly targeted, so you’ll see results faster if you know who and what you’re targeting.

12 Secrets to Optimize Your CBD Website for SEO Success

Unlock the full potential of your CBD website and increase targeted organic traffic with these 12 secrets to optimize your website for SEO success.

1. Perform an SEO Audit to Identify Technical Issues

Before you start optimizing, you need to find out what exactly needs to be improved. That’s where an SEO audit comes in! It’s like a check-up for your website to ensure everything is working well.

It helps you find problems that are harming your organic search results. In other words,  it’s like a full health check-up for your resource, and you must do it regularly.

You can use a tool like Ahrefs Site Audit to find problems, like broken links, duplicate content, poor site structure, or slow website speed. Fixing these problems will make your website perform better.

It’s important to do an SEO audit regularly because if you don’t, your CBD website might not appear in the search results even if you put a lot of effort into it. So, take the time to check your website and make sure it’s at its best!

2. Find and Target Relevant Keywords

It is important to know your target customers. The market for CBD products is growing fast, with an annual growth rate of 21.2%. So it’s wise to focus on a specific group instead of trying to beat everyone.

To do this, you need to find keywords specific to your target audience that not many others are using. These are “long-tail keywords.” They’re very specific to what your customers are looking for. And, you won’t need to do much work to rank for them since there will be lesser competitors of the long-tail keywords.

So, find out your target audience and use long-tail keywords that are important to them. This way, you can reach the right people with the right information.

3. Meta Tags and Alt Tags

It’s easy to get caught up and forget about the important stuff with your website. But don’t let that happen with your website’s meta descriptions and title tags. These are super important for your SEO strategy. They help search engines know what your page is about and makes them easier to crawl it.

The meta title is what shows up in search results. Make sure it’s short and tells exactly what the page is about. The meta description gives a quick summary of the page’s content. If you don’t have one, the search engine will just pick some text from the page, which might not make sense.

So, even if your website software can write the meta descriptions for you, double-check them and ensure they’re right. It will help you rank higher in search results.

4. Create Quality CBD Content

Good content is important for your CBD website. But having unique and expert-written content is even better. You can make content in the form of blog posts or landing pages. But the important thing is that the content is high-quality, accurate, and not found anywhere else.

Ensure your content is easy to understand, even for those who are not experts. You can write about new products, share news and information, or write educational blogs. It’s important to be original and trustworthy in your content.

5. Ensure Your CBD Content is E.A.T. Ready

When creating content for your CBD website, it’s important to make sure it’s not only high-quality and unique but also has that extra special touch. That’s why you want to make sure your content is EAT-friendly.

They are helpful for content quality assessment. The information on your site must be accurate and useful, as Google aims to deliver helpful and relevant search results.

Expertise refers to the author’s qualifications. Content written by someone with formal training in the subject is authentic. 

6. Enhance your CBD Website’s Loading peed

Making your website fast is really important! The faster your website loads, the better the experience of the users visiting your website. 

According to a study by Google and Deloitte, an increase of just 0.1s in loading time can increase sales conversions by 8.4%, the average order value by 9.2%, and the rate of people leaving the site by 8.3%. Plus, Google uses it as a ranking factor, so making your site faster is necessary.

You can make your website faster by deleting things you don’t need, ensuring your pictures aren’t too big, and keeping your code simple. And you can use PageSpeed Insights. It tells you how fast your website is and what you can do to make it even faster!

7. Make Your Site Responsive on Mobile Devices 

Did you know that Google looks at your website differently now? Google started checking the mobile-first indexing before the desktop one. That means making your website look good and work well on mobile phones is important.

You must make your website mobile-friendly to ensure you get the top of the search results when people look for CBD products. 

Ensure images, videos, and other fancy stuff don’t slow down your website. When your website loads fast and looks good, it shows your customers that you’re professional and trustworthy.

8. Work On Internal Links

Links play a big role in helping your SEO for CBD company do well. The search engine crawls websites and sees how many other sites are linking to them. That’s how they determined if a website was important or not.

So, if you want your CBD company’s website to show up at the top of search results, you need to have links. Lots of them! Internal and external links are important for search engines to understand your content better.

Make sure to use keywords as anchors when linking your pages and posts together. And mix it up! Don’t use the same link over and over. Place them at the top of each page for the best results.

9. Generate Leads with Optimized Local SEO for CBD

When people are looking for CBD products, they often want to find a local shop. That’s why it’s important to show up on local search results. It is called local SEO, and it helps you show up in local directories and on local pages.

Don’t forget about local SEO when trying to rank for CBD keywords. People are searching for local businesses to buy CBD products. And if you’re not showing up in local search results, you’re missing out on a lot of traffic for your business.

10. Create & Submit a Sitemap

Have you heard of sitemaps? They’re really important for CBD companies with low domain authority. A sitemap is just a list of all the pages on your website in a format that search engines like Google and Bing can understand.

People sometimes think that submitting a sitemap will automatically get their pages indexed by search engines. But that’s not exactly how it works. Search engines only index pages if they find them and think they’re good quality.

Still, submitting a sitemap is helpful because it lets search engines know which pages you consider important for CBD searches on your website. It’s like giving them a hint that these pages are worth being included in search results.

11. Utilize URL Inspection with Google Search Console

Have you heard of the free Google Search Console tool? This handy tool can help you get your new website content indexed faster, even if your website is brand new. Your web developer and SEO provider needs to know about this tool too. 

With Google Search Console, you can quickly fix any SEO issues on your website and get information about your URL’s indexability and accessibility. This way, your website will be tip-top and ready to be found by Google!

12. Boost Your CBD Brand on Social Media

Having great content, using keywords in your meta tags, and having internal links are great steps in SEO for CBD. But if you want even more traffic to your website and to make more people know about your CBD business, using social media regularly and strategically is a must.

You can share your amazing blog posts on social media like Facebook, Twitter, and LinkedIn. When your followers share your posts, it helps spread the word about your business and shows others that you’re a CBD expert.

Using social media is also a great way to get your content seen by more people, grow your audience, and even get backlinks which can lead to higher rankings on search engines. That’s right, improving your social media use can improve your SEO too!

Conclusion

These 12 tips to optimize your CBD website in 2023 will give you the edge you need to stand out in the growing CBD industry.

But remember, optimizing your website for search engines is a never-ending process. You need to keep up with changes in the search algorithms and adjust your strategy accordingly. That’s why you may want to help with an experienced SEO specialist to manage the execution of your SEO for CBD.

With the right approach and expert help, your CBD website can be easily found by potential customers searching for your products. So, what are you waiting for? Start optimizing your website today and see the results!