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7 Reasons for Why You Need to Build an App for Your E-Commerce Business  

E-commerce businesses need mobile applications to reach larger audiences and make more revenue. A business that utilizes mobile applications will be more successful over the long term.

Why You Need to Build an App for Your E-Commerce Business

Internet-based businesses are exploding in popularity. They are cropping up in all niches of the market, and this growth is especially found in the mobile app industry. The gig economy is alive and healthy; in just a few years, companies like Uber have replaced traditional services and are continuing to dominate the market.

If you own an e-commerce business, now is your chance to capitalize on the revolution of the implementation of technology. Having a mobile app for your e-commerce company will provide a host of benefits for your bottom line; here are seven reasons for why you should invest in this powerful presence to attract smartphone users everywhere.

Increase of Exposure

When you have an app for your business, people will be able to connect to your company in ways that will increase your presence on the market. Consumers will show their friends your app, and their friends will show other people. While sleek websites are wonderful , downloading innovative apps is trending strongly amongst technology users.

You will be able to connect to your clients faster, more efficiently and more effectively than through traditional e-mail campaigns. How many of us have thousands of e-mails waiting to be opened because we just don’t have the time to go through every message? An app can change all of that. With a press a finger, your customers can stay in contact with your company and receive all of your latest news instantly.

Hosting a big sale? Your e-mail could get lost amongst other messages that are in your customer’s inbox, but an app can alert your them with custom notifications that it’s time to pay attention to what you will have going on soon.

Increase of Revenue

In-app purchases can increase your profitability through letting your customers obtain unique benefits. It can also let them buy products directly from you in the convenience of a mobile application.

Let’s face it, buying online from a mobile web browser doesn’t feel quite right. Some sites aren’t formatted to look good on a smartphone, and other websites that are mobile friendly can lag with a slow connection. By owning a mobile application for your business, your customers will be able to buy your products easily without having to be on a computer.

Imagine if Amazon didn’t have an app, or if the New York Times forced people to read their newspaper on a mobile web browser. People love using applications because it makes navigation easier, and this increase of convenience can result in them finding it pleasurable and meaningful to do business with you.

Boost Professional Image

Having your own official application will also add credibility to your business. Frameworks for android app development have advanced tremendously to be able to create stunning applications quickly and efficiently. Since technology is advancing so rapidly, it is only a matter of time until most small businesses begin imitating their corporate neighbors and utilizing mobile applications.

It is getting more affordable to hire an agency to build a custom application day by day, and a sleek presence on an app store will drive consumers to look upon your business as professional yet cutting-edge. Businesses fight tooth and nail for slices of the market, so owning a professional application can add that last bit of presence to drive consumers to your side.

Be Able to Engage Your Consumers in Unique Ways

If you own an application, your ability to sell products to consumers will grow. You will be able to engage with your market in ways that e-mail and even websites don’t allow for.

Let’s say that you own an online-based photography business. While having strong e-mail campaigns can attract customers, a mobile application can host thousands of high definition photos permanently on the very device that customers use the most. People are addicted to their phones, and the company that engages this piece of technology in the most impactful way will walk away with the biggest share of the market.

E-mails were intuitive once, but now everyone practices e-mail campaigning. Not everyone owns mobile apps for their business, however. Because you can connect more intimately with your consumers than your competitors through an app, you can showcase your talents to make your company desirable to engage with in business.

Give More Value to Your Business

If you already have a strong website, social media account and e-mail presence, a mobile app can build upon these strengths and make them more effective. They can as marketing tools for the other strong elements of your business to make the most out of all of your investments.

Likewise, owning useful tools like social media accounts will give great exposure to your application. Lots of working parts in a business allows them to be multiplied together to have a more successful operating strategy. If you operate your enterprise by providing excellent customer service to win a client’s business, your application will give you a chance to showcase it. This application can be used to reach more people and show them why you are the best option for fulfilling their needs.

Secure Tax Benefits

Mobile application expenses can be deducted from your income to reduce your tax burden. There are many different ways that you can structure your internet business: sole proprietorship, making it an S corporation or transforming it into a limited liability company. Whichever way you are operating it, an application write-off can let you pay less in taxes by letting you deduct a lot of necessary and ordinary business expenses from your bottom line. It is important to follow every rule that the IRS puts out, and being able to reduce tax payments can leave you with a bigger ratio of profit to costs.

Make Your Business Easier to Market

Finally, owning a mobile application will let you reach millions of new customers instantly. They can stumble across your application when searching for services on various app stores. Millions of customers could make millions of searches a day, and some of these searches my inevitability be for the services that you offer.

Additionally, being on an app store will let you remain in contact with clients far easier. The first few e-mails that you send to your customers are crucial; if consumers don’t like what they see, they might not remain interested in opening more of them in the future. If you can add a tagline at the bottom of your e-mails that can invite them to check out your application in the app store, they might remain interested and see if your app can help them out.

The better a product is, the easier it is to advertise it. Therefore, if your business contains cutting-edge technology like a personalized app, you may have an easier time attracting consumers to your company.

Summary

In conclusion, mobile applications are effective in helping businesses operate. They can reach consumers in ways that other marketing tools can’t, and they can also act as bridges to secure continued relationships with clients. Take the first step today to get a professional application for your company, for e-commerce mobile app development is hot trend that many businesses are following now.

Since technology is advancing rapidly, more and more people are participating in this effective and novel consumer acquisition and retention strategy.

 

2 Comments

  1. Julia

    Awesome and informative! Thanks for your article. As for me, e-commerce is as old as time. When building an online marketplace, you may choose from two options: using one of the ready-made platforms or building your custom marketplace from scratch.
    Both variants have their advantages depending on your business objectives. So it’s up to the user to choose.

  2. Roman SPD

    Thanks for this informative article! I think building an app for any e-commerce business is vital and it gives value. Technology is indeed advancing rapidly, so I’m intrigued to find out what is ahead of us.

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