5 Apps to Skyrocket Customer Engagement on Social Media

One of the biggest hurdles for any online business is maintaining good customer engagement on social media channels. When done right your business can really benefit.

Don’t just be on socials — Skyrocket your process to increase customer engagement on social media.

It is good to grow and enhance customer involvement and interest on social media. There are many possible and creative ways through which customer engagement on social media can be facilitated and consequently increasing it’s results for your business.

Engaging with a customer is the best way to make them happy, leading to customer satisfaction and brand ambassadors. It includes making first memorable impression, create an app to notify customer about the sales you are having, listen to customer’s problems to encourage them, set listening policy for customer, do live streams to update customer about new product, avoid sales talk and create surveys or polls that will help to understand customer point of view clearly.

Many apps have been designed to skyrocket customer engagement on social media.

We’re going to look at the most popular 5 Apps to skyrocket customer engagement.

1. MailChimp

Mailchimp is a platform for the email marketing functions of any brand.

Statistics clearly show that email is a marketing force to be reckoned with. One study showed that we are sending about 74 trillion emails every year. Rates are expected to be even higher in 2017, with about 269 billion emails sent every day.

MailChimp is a built-in application that makes it super easy to promote a brand or a business, to identify and target a specific audience, select marketing tools, and sum up all marketing strategies and efforts towards them.

MailChimp is one of the most recognized email marketing tools out there. It allows you to send emails to hundreds or thousands of recipients all at once. It is essentially a tool you can use to create and manage mailing lists and newsletters, as well as automate your email campaigns and collect leads.

MailChimp also offers hassle-free integration with your website or eCommerce platform and is extremely easy to use. There’s no coding involved and you can easily customize your templates. Best of all, there’s a free use option for up to 2,000 subscribers.

2. Talkwalker

Talkwalker is an app that was devised for in-depth analysis of customer’s preferences, choices, decisions, interests, and behavior.

Talkwalker is your extra set of eyes and ears. It monitors what’s happening on all social channels and online media in real-time, on all markets, in 187 languages.

Why is this important?

Because you can find out what customers think about your campaigns, products, events, earnings calls and brands. Or track your brand awareness and message impact globally.

Talkwalker can also help you put a dollar value on real world business results when tied to your social media campaigns.

Ultimately, this allows you to benchmark your brand and campaigns with proven KPI frameworks to measure sentiment and brand health. You can also compare your results channel by channel to the competition.

3. Sendinblue

Sendinblue is an application that is developed to build a strong and long-lasting relationship with its customers by communicating with them at the appropriate time to avoid any inconvenience.

Means of communication can be through Facebook, Twitter, email, and SMS, etc. It also provides the proper as well as the most effective means of communication to help understand clients’ viewpoints and also dictates the perfect time to send messages. In this way, the customer feels personal attachment towards the brand and their needs as they receive proper reply to their messages on time. Businesses must involve brand and customer strong bonding; both are going to support each other in else way. Sendinblue is quite helpful to skyrocket customer’s engagement as it provides the direct mean of communication of brand and customer.

4. Sysomos

Sysomos is also known as Meltwater Social and it enables brands and agencies to turn data-driven insights into actionable customer engagement opportunities.

By automating many of today’s manual efforts within an AI-powered social media analytics engine, marketers can turn trillions of owned and earned data points into contextual insights and predictions that drive stronger business decisions. It is an application that helps in many ways. In uncovers potential properties for customer engagement. The potential properties are identified with the use of advanced data analytical tools. It provides an opportunity to brand and customers to interact with each other, resulting in improved quality. It also increases customer loyalty and interest as it can understand the concerns of the client.

5. Intellasphere

Intellashpere is a platform that provides all basic tools of marketing to keep customers engaged.

Social media helps brand marketing at every level and pitch the right products at the right time. It also uses survey forms to get feedback from their customers to work up to their expectations and to improve their product quality according to customer’s satisfaction. It also uses customer’s opinions and suggestions to help improve their product line.

There are many creative/innovative ways and apps to skyrocket customer engagement on social media. Some of them are discussed above. All of them play a vital role in promoting customer engagement. Reviews and suggestions also encourage client’s satisfaction as recent research shows that most people purchase products by checking reviews.

Reviews play a vital role in promoting the products and sale rate is surprisingly improved. For example, one business used Intellasphere to promote Dubai tour packages to attract customers. The strong reviews and ratings encourage tourists to attract their tour packages. Social media tools help to improve customer satisfaction, engagement, loyalty, and commitment. These are very important factors to be taken into account.

If a company doesn’t try to improve these basic factors, then there are many chances of a company to get lost amid online selling competition. Companies spend millions of dollars on arranging customer-centric occasions every year to improve customer engagement in products.