5 Advantages of Integrating UX Writing into Your Content Strategy
How many of you have already built a website without really thinking of the content? UX Design and UX Writing are essential to online success.
Web-based services, content sources, and networking opportunities have become more accessible than ever before. Whether you write content for your own blog or outsource your creative skills to a third-party business, the User Experience (UX) trends you rely on can make or break your argument.
According to Design Advisor, over 70% of businesses do not use calls to action in an efficient way (or at all), while 70% of them fail outright due to their website’s lack of UX.
Integrating UX writing into your content strategy has become a pivotal necessity of modern digital age. With that said, let’s take a look at several advantages of doing so, as well as some tools and platforms which can assist you in your content optimization efforts.
UX Writing and Content Strategy Basics
Before we dive deeper, it’s worth noting what UX writing and content strategy stand for. UX writing relies on content personalization in all aspects of your online presence, including your website, eCommerce store development, customer support, social media channels, etc. Any piece of content created with UX in mind caters to individual users and their preferences in terms of topics, wording, personal pronouns, and etc.
Marie Fincger, Head of Content Marketing at TrustMyPaper put it this way:
“Content marketing without UX will often fall on deaf ears. Any form of content created in order to promote your brand, products and/or services needs to have a clear target audience from the start. That way, full UX and content strategy alignment will be achieved throughout your marketing efforts.”
It’s easy to surmise then that content strategy without UX represents typical content creation for the sake of SEO ranking and publishing consistency without any personalization involved. Put UX writing and content strategy together however and you will bring about a plethora of pro-consumer benefits to your brand as a result.
Writing Tools to Consider
Now that we have a clearer idea of what UX writing and content strategy represent as separate terms, let’s take a look at several tools and platforms which can help you combine them. Using these will allow you to streamline your content production, eliminate potential errors before publishing and optimize your content for even higher UX engagement:
When it comes to managing multiple content writing processes at once it can be overwhelming to keep track of everything. Evernote is a cloud-based writing tool with cross-platform synchronization which will allow you to create content on multiple devices through its intuitive UI.
If you don’t have a UX writer in-house or would like a professional editor to take a look at your writing before publishing, this is the service for you. It will allow you to publish UX-optimized content faster in order to focus on new posts and follow-ups instead of time-consuming editing.
One of the most important aspects of UX writing is legibility, or the ability for your audience to understand your content quickly and easily. Hemingway is a platform designed with content readability and optimization in mind, allowing for a plethora of customization options in writing post-production.
Lastly, you might decide to outsource some of your UX writing due to a lack of staff members or too many personal obligations. This platform will enable you to do just that by pairing you up with a reliable writer or editor suitable for your specific content strategy.
Advantages of Integrating UX Writing into Your Content Strategy
Emphasis on Clarity over Complexity
When it comes to UX-centric writing and content creation, your creative process should be centered on accessibility and usability. This will allow you to attract far more traffic as a result of user-friendly UX writing instead of an emphasis on complex wording or technical jargon. Clearer content will always be more appealing to an online audience and allow you to grow in popularity.
UX writing means content personalization, which allows you to target specific audience profiles as a result. Platforms such as Buzz Sumo and SEM Rush can help you find the best types of users to target with your UX writing in order to ensure that the content strategy you apply is appealing to them. Make sure to use personal pronouns, a casual tone of voice and to provide internal links to related content on your site in order to make each post as appealing as possible.
Native SEO Integration
Your writing efforts should not be limited to the content you publish on your blog or website. Rather, you should integrate the same words, phrases, and tone of voice throughout your UI, navigation and sitemap. You can use an SEO platform such as Google AdWords to find out which keywords would be suitable for your target audience in order to draw a better parallel between UX writing and SEO ranking.
Seamless Calls to Action
Calls to action are an important marketing element in both UX writing and content strategy ideation. You can integrate CTAs throughout your website, eCommerce store and blog in order to emphasize user engagement and conversion. The best way to combine UX writing with your content strategy is to place CTAs into the posts you create as native buttons, links and conversion opportunities. Even a simple “Find out more about it here” can help your engagement rate grow over time – find an approach that’s best suited to your industry and company culture.
Streamlined Engagement & Conversion
If your content strategy is centered on UX writing instead of generalized, informative content creation, users will find it much more appealing to convert into customers and clients. You can appeal to a wide range of demographics by introducing UX writing into your content production and then monetizing it through native sales offers, CTAs and customer relationship management (CRM) data gathering. There is no better way to incentivize a conversion than through UX-centric content writing – make sure to use it to your advantage.
It’s easy to see the advantages UX writing can bring to your content strategy as a net positive for your brand. Don’t be afraid to address your follower in a personalized manner throughout the content you produce for them.
Over time, new readers and clients will approach your brand because of the emphasis on UX you’ve adopted in your content production. There’s no better time to implement UX writing as a content trend than now – start today and reap the benefits it can bring to your content strategy.