We will provide you with our expert consultation on how to create a successful eCommerce store that addresses both custom brand identity and customer necessity.
If you’re new to Ecommerce, here are some things that you should know:
Design Simple Shopping Solutions:
When we say design a simple site we don’t mean a bare bones or “plain Jane” site that looks like a stock template. On the contrary, we specialize in custom ecommerce solutions to best deliver your brand message and an intuitive shopping experience.
When we say simple we mean that the site is super easy to use, so easy that non-web savvy individuals can surf the site and find what they are looking for quickly and easily. These same individuals also won’t be deterred from checking out once they find their product — abandoned carts account for a large amount of lost sales, in fact, CPCStrategy released a study that showed 67.89% of shoppers abandon shopping carts. That is a huge amount of lost sales that we can help you avoid.
There are many great features for eCommerce websites, but that doesn’t mean that you have to put everything on every page. We’ve found that successful eCommerce stores have strategic placements to achieve goals, not pages that are overcrowded with offers, ads, promotions, and unnecessary product information.
Conversion Rate Optimization:
There are also literally hundreds of technical ways to change an ecommerce website to improve conversion rates. Skipping all the bullet point technical jargon, the best way to go from an average ecommerce conversion rate to performing well above average is to give your customers everything they want in the simplest possible package.
eCommerce = Shopping Cart:
When designing an eCommerce website people should know where their shopping cart is at all times. A consistent and visible shopping cart not only makes it easy for people to checkout but helps create a trusted shopping environment.
The Call to Action:
Every page of your site should be set up for a specific goal or (CTA), whether that goal is to find a product or purchase a product. People want to buy your products, but a little encouragement and clear direction goes a long way.
Consistent Brand Image:
An eCommerce website must be cohesive throughout. Consistency is more than just brand image, with eCommerce it helps create an intuitive navigational environment, instills buyer confidence and reinforces your call to action items.
One Page Checkout:
This is probably the most critical element in your store. By creating a checkout process that is as simple as possible you will be able to increase conversion potential dramatically. Successful eCommerce websites use features such as one page checkout and guest checkout to decrease bounces at the most critical point of purchase.
FOR EVERY BIT OF INFORMATION YOU NEED TO LAUNCH AN ECOMMERCE STORE