The Importance of Using Links in Instagram
The best growth hacks for Instagram, uncover the importance of using links in Instagram for business growth.
What? You though you couldn’t use links in Instagram.
As a business owner, you need to view having a presence on popular social media platforms as a must. One of the most popular social media websites on the Internet is Instagram. Over 1 billion people use this social media platform on a regular basis. Finding ways to tap into a small fraction of this audience can help you grow your business and the key is using links.
One of the main things you need to focus on when developing a presence on Instagram is driving traffic from this social media site to your business website.
The best way to do this is with the help of links.
Below we will discuss the importance of using links on Instagram and the best hacks for using them properly.
Using a Link in Your Instagram Bio
One of the first things a person will check about your Instagram profile is your bio. In this bio, you need to learn how to use a link to drive traffic to your business website. The biggest mistake most business owners make when putting a link in their bio is directing Instagram users to a landing page. Ideally, you want to make this link to the homepage of your website.
By directing people to your homepage, you can give them an idea of what your business does. Directing traffic to a landing page can be a bit confusing for people who are unfamiliar with your business. If you want to make the most out of your Instagram bio link, then online tools designed for this job is a good idea. Are you looking for tools to help you optimize your bio link? If so, check out similar ones available on Sked Social.
Finding Ways To Add Links To Your Instagram Posts
Most business owners are surprised to learn that Instagram doesn’t allow links in post descriptions. One of the best ways to get around this is by developing an enticing call to action at the end of your post and posting a naked URL for consumers to use.
If you want the people interacting with your Instagram posts to click the link, then you need to be straightforward about what you are offering. You also need to make sure the offer you are making is alluring for people in your core demographic. Finding the right approach to crafting these calls to action will take time and lots of effort. As time goes by, you will start to get a clear picture of what type of posts your audience responds to. With this information, you can optimize your calls to action and the links you put in them for social media success.
Photo by Bedbible
Build Your Following To Take Advantage of Swipe-Up Links
If you want to have widespread success on Instagram, you have to focus on building your following. One of the best places to put a link is in an Instagram Story. These links can be activated if the person viewing the post swipes up. However, you need at least 10,000 Instagram followers to take advantage of this feature.
While it will take some time to amass a following this big, it will be worth the effort. With the power to direct traffic to your website with the help of these swipe-up links, you can generate lots of sales leads.
It’s Time To Start Marketing to Instagram Users
There is no denying just how powerful a well-placed link to your website can be when engaging with Instagram users can be. By using the tips and the tools mentioned in this article, you can start developing a following on this popular social media platform.