Top 10 SEO Tools For Link Building

Link Building is still the number 1 way to get rankings – Check Out the Top 10 SEO tools for link building right here.

Top 10 SEO Tools For Link Building

Along with optimized content and user experience, links are one of the top three ranking factors of Google. 


To support this, research shows that the first result in SERPs has an average of 3.8x more backlinks than websites ranking on other positions. 


This is why businesses invest in creating strong link building strategies that will help them improve their search engine rankings, increase their traffic and generate more leads.

Here are the top 10 SEO tools that pros use for their link building strategies:

1. Ahrefs


[Source: Ahrefs]


Ahrefs is one of the best link building tools on the market that has plenty of advanced features, yet it’s so simple that even amateurs can use it. 


It can help brands assess link building opportunities including looking at domain rating (DR) metrics.


These help businesses determine the overall authority of a website. The higher the DR, the higher the SEO value of their backlink.


Brands can easily do backlink analysis on their competition and get an overview of backlinks and referring domains. 


And, using the Link Intersect feature, they can find out which sites link to their competitors. This can help them identify more opportunities for link building outreach. 


Ahrefs is a paid tool that offers four pricing plans:


  • Lite ($99/month)
  • Standard ($179/month)
  • Advanced ($399/month)
  • Agency ($999/month)

2. BuzzSumo


[Source: Buzzsumo]


BuzzSumo is a great tool that content marketers can use to discover the best performing content across topics. 


This can help them identify the type of topics that audiences and publishers can’t resist, adding to the attractiveness of their proposition when pitching the content. 


They can also use this tool to find influential bloggers or authors in their niche who actually have shared competitors’ content. 


Finally, the Brand Mentions feature lets brands find out which websites have mentioned them without linking to them. Brands can use this opportunity to reach out to these sites and ask for a backlink.


BuzzSumo is a paid tool that has four pricing structures:


  • Pro ($99/month)
  • Plus ($179/month)
  • Large ($299/month)
  • Enterprise ($499+/month – custom plans)

3. Linkody


[Source: Linkody]


Linkody allows businesses to track their link building campaigns. The tool has an easy to understand dashboard with the essential metrics that let its users receive quick insights about their link building progress.


It provides brands with a clear overview of the links they’ve gained and lost. as well as helps them identify bad links. 


Users can also get daily detailed link reports via email, locate links and get insights into their competitors’ link building strategies.


Linkody has five pricing options:


  • Webmaster ($13.90/month)
  • Advanced ($22.90/month)
  • Pro ($45.90/month)
  • Agency ($90.90/month)
  • Agency XL ($138.90/month)

4. Moz Link Explorer

Moz Link Explorer

[Source: Moz Link Explorer]


By popping competitors’ website URLs to Moz Link Explorer brands can track their domain authority and see all of their backlinks. 


They can customize their search and filter backlink data by:


  • Nofollow, follow, canonical and other link types
  • Domain exclusions
  • Domain or page authority and spam score
  • Proxy and feed links


Brands can also use Moz to identify link building opportunities by analyzing the target publishers’ pages; The tool highlights broken links which brands can use in their outreach and pitch their own content as a replacement.


It reveals the competitors’ most linked content as well as shows them who exactly links to their pages.


Moz Link Explorer users can choose between four pricing plans:


  • Standard ($99/month)
  • Medium ($179/month)
  • Large ($249/month)
  • Premium ($999/month)

5. Majestic


[Source: Majestic]


Majestic is another SEO tool for link building that allows marketers to compare top-level metrics for websites and URLs.


It provides them with an insight into:


  • Referring domains
  • External backlinks
  • Referring subnets
  • Referring IPs
  • Anchor text
  • Backlink history
  • Backlink breakdown


They can track their favorite sites, get insights into their competitors’ backlink profiles and use the data to create a similar or better strategy.


The tool allows customizing the search and filtering by language, topic, quality and some other industry-standard metrics.


Majestic is also a paid tool and has three pricing plans:


  • Lite ($49.99/month)
  • Pro ($99.99/month)
  • Api ($399/month)

6. Monitor Backlinks

Monitor Backlinks

[Source: Monitor Backlinks]


Monitor Backlinks is an easy tool to use which makes it perfect for non-technically savvy experts. It doesn’t have its own directory of websites, so it pulls data from Moz and Majestic.


The tool allows brands to discover which websites are linking back to their websites and check competitors’ backlinks. 


It also helps them identify black hat links as well as add them to a disavow file.


Monitor Backlinks offers seven plans ranging between $25/month and $187/month.

7. GroupHigh


[Source: GroupHigh]


GroupHigh is one of the key tools that marketers incorporate in their strategies to find bloggers for outreach campaigns. 


As the company states, they have the “World’s Largest Blog Search Engine” and have access to data of more than 50 million websites on the Internet.


Thereby, this tool helps businesses discover which blogs link to their competitors and their brands. 


What’s great about GroupHigh is that it also has a built-in outreach platform that marketers can use to send outreach emails easily and quickly.


Businesses can get this link building tool for $179 /month.

8. NinjaOutreach


[Source: NinjaOutreach]


NinjaOutreach is an outreach tool and CRM platform that businesses use to strengthen their link building strategies.


It has a huge database of influencers and gives useful insights into domain authority, page authority and number of backlinks.


This SEO-focused tool allows businesses to sort their search and get results on:


  • Competitor link building
  • Broken link building
  • Guest post link building
  • Resource page link building
  • Expert roundups
  • Link roundups
  • Infographic link building
  • Podcast/interview link building


What makes NinjaOutreach stand out from its competitors is the campaign templates it offers for link building. 


To use this tool, brands can purchase one of the two available options:


  • Flex ($119/month when billed yearly)
  • Pro ($199/month when billed yearly)


9. CognitiveSEO


[Source: CognitiveSEO]


Using CognitiveSEO, businesses can conduct backlink analysis and easily identify unnatural links. This lets them fix their shady link profiles and avoid penalties. 


Users can find out the percentage of links that come from authority sources and shoddy sites. They can also use it to analyze their competitors and get a better image of the market to identify better linking opportunities.


Brands can receive emails on new or lost backlinks and even notifications about their competitor’s site directly to their inboxes.


To use CognitiveSEO brands can choose between two pricing plans:


  • Starter ($129.99/month)
  • Business (individual pricing) 

10. Pitchbox


[Source: Pitchbox]


Pitchbox is an outreach platform that heavily focuses on automation. The tool offers many pre-built campaigns brands can choose from including:


  • Competitor backlinks
  • Product reviews
  • Blogger outreach
  • Link removal
  • And more


Agency owners can streamline their outreach campaigns, easily find influencers and link building opportunities.


Pitchbox’s pricing plans range between $195-$395 per month.

How To Choose The Best SEO Tool For Link Building

With so many options to choose from, sometimes brands may not be able to tell which tool can be the right fit for them.


In that case, they should consider the following factors:


  • The number of people who will use the tool: Depending on how many accounts users need, the price will vary. 
  • The budget they can allocate to such a tool: Business owners should think about how much they can spend on a link building platform which will make this process easier and smoother. 
  • The number of links they can get: Some pricing plans depend on the number of link data they provide businesses with. So, if they produce a lot of content, they might need to consider investing in a stronger plan.

Final Thoughts

Link building is a key factor for better search engine rankings. It contributes to higher website quality and authority while increasing visibility in search results.


To find better linking opportunities and strengthen their link building strategies, businesses count on the help of different SEO tools.


With the help of platforms like Ahrefs, GroupHigh and Moz Link Explorer they can get useful insights into their competitors’ most linked content. 


These also give useful data on domain authority and help them find guest posting opportunities. 


All in all, using link building tools is a must for business success.