The Ultimate Guide to Link Building for Beginners

Still waiting for links to help your content rank? Stop waiting, check out this guide to link building for beginners and boost your rankings.

Guide to Link Building for Beginners

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The internet runs on the currency of links, well successful websites do anyway.


So, if you’re new to SEO and need to build authority and rankings, you need to understand how, with this guide to link building for beginners.


It’s a simple fact and common knowledge that the websites that possess more  inbound links are deemed to be more authoritative by the search engine Google and will rank on the first page on their search result pages. Websites that lack such authoritative links will inevitably fade into obscurity, and that usually starts around position #12.

Link building can be complex in that you require good links and the right mix of anchor text. The difficulty lies in figuring out how and where to get these links.

Some SEO experts will urge you to write amazing content and wait for links to arrive naturally, while others will tell you that strategic link prospecting and focused email marketing are the way to go.

So, who should you pay attention to?

The proper answer, as with many things in SEO, is “it depends.” There is no one-size-fits-all method to link building, and the tactics you use will be determined by your industry, website, resources, and objectives.

Is it possible that I’ve simply made things even more complicated by not giving you a turn key solution?

Don’t worry.

This post is packed with solid actionable tips to make link building for beginners as easy as possible.

So, how about we get started?

The Definition of Link Building

In simple terms, link building can be defined as the task of gaining links to your website from other websites. The SEO lingo for this activity is backlinks. When you gain backlinks from high-authority websites, it can help your site obtain authority and rank higher in search engine results pages (SERPs).

Everyone’s favorite search engine Google says that “knowing if other significant websites link or refer to the content” is a crucial aspect of determining which pages are relevant and trustworthy. This fact reflects that link building should always be considered when developing an SEO strategy.


Need for Link Building

What exactly is the big deal? Isn’t it just a link? There are billions (trillions?) of them on the internet…

The truth is that links are critical to your site’s SEO since they signal to search engines that your site is trustworthy, and search engines will then provide free targeted traffic to your content.

Links are clearly one of the variables that search engines like Google use when judging the credibility of a page. If a large number of credible websites link to a piece of material, Google assumes there must be a valid explanation.

domains vs search traffic


Links can also assist you in attracting targeted visitors to your website. You may draw visitors to your website that is already interested in what you have to say and offer by collecting backlinks.

The Process of Link Building for Beginners

A high backlink profile is equivalent to a first-class ticket to the top of Google’s search results. But how do you go about getting high-quality links? When it comes to link building for beginners follow these strategies.

1. Ask for a Backlink

Outreach might take a lot of time and effort with little return, but with the correct tools, it can be more effective.

When you require a backlink from a website that would help elevate the authority of your website or page, you’ll have to contact reliable personnel directly to make it happen.

But, before you go around the internet requesting backlinks, bear the following in mind:

  • You should request links from websites that are relevant to your topic.
  • Take into account the rival website’s performance and credibility.
  • It’s a good idea to write and practice outreach emails through tries and tested templates before contacting site owners.

2. Add Links Manually

When you place links on your own website it is called manual link building.  You can place internal links through a blog comment, a guest post, or a press release.

In contrast to depending on a journalist or other third party to link to your site, when you add links yourself, you normally have complete control over the outcome of the efforts.

This is why these strategies are typically referred to as “manual link building.” However, keep in mind that the links you control aren’t always of the finest quality.

Any links that are not inserted editorially are considered manipulative by Google. You can manually add links with an aim, but you should avoid spamming or adding them at random.

So, as long as you do it wisely, there’s no reason to be terrified of manually adding links.

This technique of link development can provide you benefits like referral traffic and help you establish yourself as a thought leader. It can also aid in the development of your brand by allowing you to communicate with users in your specialty.

Adding links on your own, however, will not provide you with a major competitive advantage. A strategy based on traditional link development, like quick-win approaches, is likely to be quickly copied by competitors.

3. Earn Links

In addition to the above-mentioned methods, you should build a strategy that lets you obtain editorially placed links to gain a true competitive edge through links.

This is a high-risk, high-reward situation. There is an immense amount of effort involved in earning linked however you get a pretty remarkable payoff in the end. So if you wish to perform link building through this technique you should be prepared to devote time and resources to gaining links. This method will help you land links that your competitors will find difficult to duplicate.

And don’t forget that, as part of their Webmaster Guidelines, Google has been warning us for years that:

Producing authentic, relevant material that can naturally develop popularity in the Internet community is the best approach to attract other sites to build high-quality, relevant connections to yours.

When you acquire a link, a third party chooses to link to your website because they have a compelling incentive to do so. As a result, their material and your site gain value.

To gain an idea of what your competitors’ backlink profiles look like, try the Backlink Analytics tool. To begin your investigation, go to the Competitors page and use the information to uncover prospects for your own site.

Wrapping Up

A smart link-building plan should always strive to attract a fresh, targeted audience to your site. The sure shot effect will be a higher Google ranking.

When it comes to link building for beginners, you’re doing it the ‘correct’ way if you think of link building as a technique to reach out to other websites in order to increase traffic to your own.

You will need to put in the regular effort, just like any other part of SEO. all the experts agree that link building warrants more effort than other SEO techniques, it provides reliable results that bear sweet fruits for a longer time.

When you have plenty of patience and perseverance in applying your link-building strategies, your website may improve to the point where you won’t need to work as hard for links in the future. Instead, you can concentrate on creating excellent content that will entice other websites and companies to link to it.