Is Content Marketing the Key to Your Business Success?

In this article,  we will discuss what content marketing is, why and how it can benefit your business and the different strategies you can use to get started. 

Is Content Marketing the Key

Photo by Jason Goodman on Unsplash

Does Your Business Need Content Marketing?

Let’s find out why a business needs content marketing, what it includes, when it is worth implementing, and when it is better to refuse


Content marketing is a promotion strategy that helps brands transform ordinary users into interested audiences, audiences into buyers, and buyers into loyal customers. Content marketing helps build brand awareness and reputation through the information you give your audience at the right time, in the right place, and with meaningful arguments.


To find your target audience, explain why they need your products, and to dispose of the brand, you need comprehensive promotion through content marketing.


This method of promotion is not suitable for everyone. For some, targeting and contextual advertising is the most effective choice for reaching their target audience, while others may prefer to utilize a banner at an exeunt from the city.


Struggling to learn how to implement content marketing in your business? Fear not!

This article has been crafted by experts with the mission of providing you with some helpful knowledge on this subject that will help you succeed. The professionals at outline their own strategies here!

How Content Marketing Attracts Customers

Let’s look at how content marketing helps businesses expand their customer base and increase profits.

Reads → becomes a subscriber → trusts the brand → buys.

Let us discuss how content marketing helps businesses to expand their customer base and increase profits, using the example of a company selling home furniture.  

Reads → becomes a subscriber → trusts the brand → buys.

A potential customer will read one article from the firm “Your Sofa” about garden furniture, then will see the advertising in a social network and follow the link to read an article about kitchen sets, subscribe to social networks, and follow the output of new posts. If “Your Sofa” creates useful and expert content, the reader will begin to trust the brand and will buy furniture from it.

He learns about the brand → reads → buys → becomes a regular customer.

A person learns about transformer sofas and thinks that they could be useful for him, but doubts his choice. What if it will be uncomfortable? What if it breaks quickly?


Articles on the blog, posts on social networks, and review videos help the brand convince potential customers that such a sofa is necessary.


If traditional advertising attracts new customers, comprehensive content marketing builds long-term trust with the audience. A loyal community is formed around the brand, interested in new content and regular purchases.

What is content marketing?

Content marketing involves communicating with the audience on different platforms and in different ways. Here are the seven main channels of content distribution:


  1. Corporate blogging to talk about your brand, products, services, and company news.
  2. Brand media to cover a broad topic of interest to the target audience, such as your niche business, and to indirectly promote your products and services.
  3. Email newsletters to keep in touch with your audience and not let them forget about you.
  4. Push notifications and SMS mailings to promptly inform about promotions and company news.
  5. Social networks to gather a community around the company and grow brand advocates – loyal customers who actively support the brand in social networks and recommend it to their friends.
  6. Case studies and expert articles in the thematic media to raise brand awareness and spread the word about themselves to potential customers and employees.


Some people focus on one channel, but an integrated approach works best.

When will content marketing work?

Let’s break down the situations when content marketing will be good for a business:


  • the launch of a product new to the market;
  • a complex product;
  • the brand has a bad reputation;
  • the product is not trusted.

The launch of a product that is new to the market

Content marketing helps generate demand for goods and services that no one knows about yet.


A few years ago, smart appliances for the home became popular: they are controlled remotely, give clues, and save electricity and water. The washing machine automatically determines how much detergent it needs; the robot vacuum cleaner broadcasts cleaning videos to an app on your phone; the oven itself chooses the best mode and temperature, and the hood turns on automatically.


We know all this because of the content marketing of manufacturing brands. They lead blogs and detailed life scenarios in which smart appliances save people time and energy, they gather a community on social networks and shoot illustrative videos for their YouTube channels.


It’s important to tell your audience how your products will make their lives better, otherwise, no one will want to buy them.

Complex product

These can be both new and long-established goods and services on the market. There is demand for them, but not much. Most of the potential customers still don’t understand what you are doing and why they need it. Content marketing helps you reach those people, turn them into customers, and help you expand your business, and increase sales.


You’ve created a service that helps businesses prioritize tasks and grow faster. But the target audience does not understand why your service will be useful for them and why they should spend money for a subscription if they can continue to manage their tasks in the task manager.


In this case, articles with the analysis of the service functions, cases with stories about how you helped your clients, a free demo, and training videos will be useful. These are all content marketing tasks.

A brand has a bad reputation

Content marketing is an important reputation management tool. It helps not only to create a positive image for the company from scratch but also to work off the existing negative in public opinion.


In the marketplace, for some reason, a company is associated with yellow advertising or even fraud.


Content marketing will help create new brand associations – positive ones. For example, when mentioning a brand, people will remember that that company employs experts in their niche, creates interesting or fun content, and makes addictive special projects.


To improve your reputation, it’s better to launch not just a blog, but your own brand media. A blog tells about the company, its products, and services – a prejudiced audience will not read it. A brand-media covers a niche in general, like thematic media. One, two, or three useful articles – and the readers already see a brand as an expert who knows his topic well and shares his knowledge. This builds a positive reputation, and over time the audience will be ready to buy.

The product is not trusted

Some products and services are on people’s lips, but they don’t understand the benefits to themselves and think these products are useless. Content marketing helps dispel prejudice and motivate a distrustful audience to try your product.


Main things

  1. Content marketing is a promotional strategy that helps brands turn regular users into loyal customers through detailed and versatile product storytelling.
  2. Unlike advertising, which aims to attract new customers, comprehensive content marketing builds long-term trust with your audience. A loyal community is formed around the brand.
  3. The brand can communicate with this community through various channels: the corporate blog, social networks, email and SMS mailings, case studies, and expert articles in thematic media. You can focus on one channel, but an integrated approach works best.
  4. Content marketing is not just a pool of articles and advertising creatives, but a well-thought-out strategy: starting from the choice of advertising channels and finishing with the analysis of promotion. As a source of quality content, we offer to write paper for me reviews – the detailed estimation of different writing services. 
  5. Content marketing is good if you are launching a new product or selling a complex product, if the brand has a bad reputation or if the product is not trusted.