The 4 Types of Content You Should Avoid Writing

If you’re not providing value to your audience, you’re simply wasting time and money spitting out worthless content. This post will cover the 4 types of content you should avoid writing.

stop writing bad content

You have probably heard that content is king, which is one of the most over-used sayings in digital marketing. While it can be annoying to read the slogan in almost every other marketing article, the message remains the same as it did way back in 2010.

B2C and B2B companies are finally starting to realize the importance of high-quality content for building their online visibility, brand awareness and reputation. Content provides a brand with a unique voice, which allows a company to create an industry identity and stand out from the competition.

Interesting, entertaining, original and helpful content can therefore help a company grow significantly; however, there are some types of content you should avoid at all costs, and here they are…

Content for Content’s Sake

If you do not care about your content, why should anyone else? You might want to offer a constant churn of copy to your growing audience, but you can guarantee readers will lose interest if you fail to offer them articles of value. If you want to say something to your loyal and prospective customers, you must first find something to say.

Spam-Ridden Content

Content filled with keywords and links might have worked back in 2009, but it will not cut the mustard in 2017 and beyond. It is not just your readers that will not be impressed by your poor-quality copy, but Google will also identify that you have developed content purely for link building purposes – so they will penalize you in the search engines. Again, write high quality content or write nothing at all.

Promotional Content

Businesses are bound to want to promote their products or services within their articles; however, there is a right way and wrong way to do so. Many B2B and B2C companies can make the big mistake of writing articles that are more of a product description than a blog post.

There is no harm in talking about a new product or service – but provide a reader with an angle to make them want to read your blog. For example, you could announce a product launch on your website or the introduction of a new delivery service. Your goal is to educate your reader through your blog posts, not bore them to tears.

Low Quality Content

Did you know that 59% of Brits would not use a company if their website was littered with poor grammar? Take time to write high-quality articles or customers will not take the time to read them. Short articles and typos can equate to a poor performing company. It is a company’s job to showcase their attention to detail and professionalism through their well-written copy.

If for example you are a large organisation running SAP, and you want your marketing team to develop an effective content marketing strategy, consider that can effectively manage web content alongside SAP master data in real time, offering SEO capabilities, multilingual solutions and improved customer engagement, so you can take your content marketing strategy to the next level.