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Top Tips for Supercharging Your Corporate Marketing Strategy

Your corporate marketing strategy is the center of driving leads and sales, these tips will help your business with positive growth.

corporate marketing strategy

Photo by Charles Deluvio on Unsplash

Marketing is one of the most crucial elements of any successful business, but it is arguably the hardest to get right. While more concrete aspects of your company – such as providing your product or service – are relatively simple to strategize for, knowing how to market your business is a grey area.

 

Put it this way, when you create a product and bring it to market, you will know pretty quickly whether it is good or bad, falls apart, or does its job perfectly. The same is true of managing your employees, getting your customer service right, and finding ways of managing your finances. The results of your efforts in these areas are immediately obvious – as is your ability to know how to improve them.

 

However, marketing is, by its very nature, subjective. 

 

In the same way that you couldn’t possibly show your true self to a stranger in five seconds, you can’t market your company in a perfect way all the time – you just have to get the message across better than your competitors. Some prospects will hate your marketing, and others will love it enough to become a customer for life. You simply need to attract more people than you repel. 

 

There are countless different marketing hacks, tricks, and tactics you can use to great or poor effect. It depends entirely on your business, what you are selling, and, most crucially, who you are selling to.

 

Here are a few top tips for supercharging your corporate marketing strategy:

 

Assign your outreach to a team of professionals 

With the sheer amount of marketing advice on the internet, it is easy to lose sight of its core purpose, which is to connect your company with a group of people who could benefit from what you have to offer. 

 

This process is not a set-and-forget strategy because the connection between your company and your target market is a living, breathing relationship. Like any successful relationship, you need to nurture it constantly if you hope to bring on a consistent stream of customers.

 

Of course, any effective outreach strategy is incredibly time-consuming because you have to go out there and chat to different customers, be on hand to answer their questions, and create connections that can be counted on later.

 

Instead of wasting your time and resources trying to do this yourself, you may be better off letting a team of professionals – such as those at gsa-marketing.co.uk – do the outreach for you.

 

Create a detailed customer avatar

The trick to effective marketing is the understanding of human nature – and your target market specifically. Too many business leaders become distracted by the latest social media trend or focus on bragging about the ethos of their company when they forget about the only people who matter – your market.

 

Conversely, once you have invested a good deal of time cultivating customer research, you will instinctively know how to appeal to these people. 

 

This is where customer avatars come in.

 

A customer avatar is a fictional representation of your ideal customer, much like a character in a film represents a real archetype. Pool your research and come up with someone who is most likely to buy your product. You may have a handful of avatars representing different demographics, but they will all help you to hone your marketing message around their specific desires and requirements. 

 

Look at what your competitors are doing and walk in the opposite direction

Another common misconception about marketing is that you should watch what your competitors are doing (or what a successful brand in another market is doing) and copy it.

 

Marketing is not a blueprint; it is psychology. Just as you wouldn’t talk to your grandparents in the same way as your colleagues, you can’t expect your market to respond the same as someone else’s. 

 

In addition, replicating someone else’s idea is an automatic failure. There is no way you can make it as successful as it was originally, because it is inauthentic. People instinctively sniff this out, which is why you should focus on developing your own unique style. 

 

While there are certainly lessons you can learn from successful marketing campaigns (countless marketers study Steve Jobs to this day, for example), you should use the actions of your competitors as a guideline, nothing more.

 

In fact, it is best to watch whatever your rivals are doing and walk in the opposite direction. By approaching the same problem from a different perspective, you will stand out in the market and create your own customer base, rather than stealing someone else’s. 

 

Have a simple message

When creating a marketing message, simple is always best. The old storytelling quote says that if you can’t explain your plot to someone in an elevator or coffee shop queue, your story is wrong, and the same is undoubtedly true of corporate marketing.

 

It doesn’t matter whether you sell pencils or farmyard machinery, your branding needs to be instantly recognizable, and your market needs to know what you offer immediately.

 

If they don’t, they will switch off and go to another business that is easier to understand.  

 

Beware of the small details

If you want to supercharge your corporate marketing strategy, then you can’t neglect the smaller details. Having a fantastic marketing message, adverts that speak to your market perfectly, and a constant flow of prospects is all for nothing if your customer service is poor, your product quality is incongruent with your claims, and you can’t provide the dream you are selling.

 

In fact, if you get the details wrong, your customers may never come back. 

 

To prevent this, you simply need to be vigilant in providing a congruent service. Everything must sing-off of the same hymn sheet, from the product or service to your customer service team, the logo, your marketing message, and even the price point. Once you have established this high standard, it will be easier for you and your team to have a barometer to turn back to when deciding whether a detail is correct or not. 

 

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