WordPress Trends You Can’t Ignore in 2017 to Succeed Online
Find out how your business can rock it’s online presence and dominate the competition with these important WordPress trends for 2017.
WordPress was initially created to be a platform for blogging. But that time is far past and WordPress is now one of the most reliable CMS or Content Management Systems in the world. It has gained so much popularity that 25 percent of all websites on the internet are powered by WordPress. Some of the World’s most popular websites are “powered by WordPress” making it the most globally celebrated platform.
WordPress is a free to use open source platform. Not only does WordPress have a massive selection of plugins to customize your website it is supported by an even larger community of developers that help grow it consistently. If you want to use WordPress for your website, then you need to make sure that you know about all the recent WordPress trends to give your Website a better edge over your competition.
Current WordPress trends:
There are few trends in 2017 for WordPress that you should keep an eye on:
WordPress is a Scalable Solution
WordPress accommodates small to enterprise level businesses ranging from a single page structure that a simple yet professional appearance to expansive solutions that scale with any large business.
The Popularity of Parallax
WordPress has been incorporating a new method called Parallax Scrolling. Building off of the single page architecture, Parallax sites provide simple and intuitive navigation with all necessary information on one page.
WordPress Ecommerce Themes Ready to Go
WordPress now offers extremely robust e-commerce based themes. One of WordPresses biggest benefit to ecommerce newcomers, is that merchants using the platform can exercise a whole lot of flexibility with their products, without having to know too much about the technical side of things..
Themes on WordPress now has specially optimized VR technology.
WordPress just announced that all the WordPress.co sites will now support virtual reality images and videos.
VR views help you embed 360 degree mono and stereoscopic images and videos into your WordPress site. It uses Google’s VR Views library which makes it compatible with Google Cardboard.
There is a technology called expressive typography which uses dynamic fonts that allows site owners to make a bigger visual impact when someone visits your WordPress website. This has reduced a lot of the old worry associated with using custom fonts for web design.
WordPress is Mobile Friendly
With the advent of the smartphone, WordPress comes mobile friendly right out of the box. Typically, most WordPress themes work seamlessly using responsive design, but you can always deliver custom mobile versions of your website using any number of plugins.
Easy Drag and Drop Page Builders
Not only is WordPress mobile friendly it is user friendly. This feature is huge in content management, because most small business owners aren’t well versed in html or coding. WordPress has several drag and drop page builders that allow anyone to easily build stellar looking landing pages. A lot of people don’t realize that WordPress has some great drag and drop editors that rival those of other CMS solutions like Wix or Squarespace.
How can you design a better, faster website with the help of WordPress?
Web developers can make sure that your WordPress website is optimized to its best potential so that you get maximum output from it. For a high-performance website, follow the basics; such as,
- You need to ensure that your site, which you worked so hard on, does not fail due to simple errors. Get good hosting to prevent down-time, slow performance, and lack of security.
- Make sure that your website is not coded poorly. A poorly designed website is a fail, but a website that looks great and is coded poorly can fail you all the same.
- Just because WordPress offers free plugins, doesn’t mean you have to install all of them. More plugins equal more functions, and that will slow your website loading time and many plugins can create security vulnerablity.
- Make sure that your WordPress website is SEO optimized otherwise all that work goes to waste if no one can find it on search engines.
Once your website is ready, marketing becomes an essential element in promoting your site. If you want leads from your website you’ll need to know how to market your website effectively. A marketing expert will know where you should put the call-to-action button and how you should direct your marketing messsage. This is very important because through this you can draw traffic and make sales. So it’s important that you know how many such buttons should be on your website and exactly where they should appear.
Lasty, don’t forget social media. WordPress has many excellent plugins to share socially as well as integrate with you own social networks for business. A central pillar of social media marketing is allowing your audience a closer relationship with your brand. This means you can’t see social media as a one-way conversation. For a social media post to really gather steam, listen to what your followers have to say and respond to their queries, their opinions and their comments.
WordPress is an industry leader when it comes to web development, so keep an eye on these trends that could help your business succeed online. Consult a few WordPress professionals if you really want to make your business website work for your audience. Adopting a forward-thinking approach to web development will enable you to create a unique website that represents your business and its unique personality. After all, it’s your business, and you must do everything in your power to make it a success, because the alternative is just not appealing.