WordPress Traffic Stats to Help You Handle Website Traffic

Is your WordPress website capable of handling the traffic you need it to? Before you answer read these WordPress traffic stats.

WordPress Traffic Stats

Image by vectorjuice on Freepik

WordPress Traffic Stats: 8 Tips to Help You Prepare For Large-Scale Website Traffic


Imagine you’re opening a new store, selling the hottest new fashion. Everyone’s talking about it; you’ve done your publicity for the grand opening at 9:00 am on Saturday. You’ve spent time and money designing your store layout and getting the displays and lighting just right. Your signposts are all clear, and your product placement is perfect.


But you’ve overlooked something: your door. It’s a small, creaking old thing that always sticks and can let only one person through at once when it does work.


When 9:00 am arrives, the queue outside your swanky new shop is round the block, but people can’t get in. Within minutes, they’re walking away frustrated and angry, telling everyone to stay away and vowing never to do business with you again.


All that time, money, and hard work would go to waste. 


The same thing can happen with your WordPress website if you don’t prepare for the right amount of website traffic. You might get everything in place: your beautiful design, a perfect SEO strategy, and engaging adverts in all the right places. But if the gateway to your business – your website – falls down, it’s all for nothing.


Here are some WordPress Stats you should be aware of:

  • Over 455 million websites use WordPress.
  • There are 24.8 million live WordPress sites.
  • 409 million people view 15.5 billion pages every month.
  • 41.7 million posts are published every month on WordPress.
  • English is used in 71% of its posts.
  • The most popular WordPress theme has earned more than $30 million.
  • 1,074 WordCamps have been held so far.
  • The average pay for WordPress developers is $53,000.
  • There are 58,250 available plugins for WordPress.
  • 39% of hacked WordPress sites run an outdated version of the software.

Understanding how not to be part of the WordPress Traffic Stats listed below is essential!!!

  • WordPress has one of the lowest page loading times for mobile devices.
  • Usually, website owners do not optimize their websites properly for mobile devices.
  • 25.3% of WordPress websites are considered to perform higher than average for desktop devices.
  • 38.5% of WordPress websites are considered to perform significantly worse than average for desktop devices.
  • 24.2% of WordPress websites are considered to perform faster than the average website for mobile devices.
  • 40.7% of WordPress websites perform slower than the average website on mobile devices.

Stats by: Thrivemyway.com

‘Help! I don’t want to lose any website traffic!’

Of course, you don’t. That’s why you’re here! And since you are here, you’ve probably chosen WordPress as your CMS (Content Management System). It’s a sensible choice; it can be a great way to build your website (many leading websites use it, after all), but your WordPress development can’t end there.


How long does it take your homepage to load? Can your stock management system talk to your checkout plugin? Have you checked and double-checked your marketing URLs to ensure they don’t send customers to an endless loop of redirects?


These are the kind of things you need to consider, so have a read of the following tips to help you.


1) Choose your host wisely

Your WordPress hosting service is like the street your shop is on. That fancy store won’t be much good on a back alley somewhere, out of sight, or on a road that’s closed to pedestrians!


Hosting services are not all created equal. Like choosing from online phone systems, it might be tempting to pick the cheapest package you can find, but you might regret it if or when your business scales up. 


That doesn’t mean you can’t get a great deal; there are certainly some good deals out there. But make sure you’re getting what you need – both now and for the future. There’s no point scrimping and saving a few bucks if it means you lose thousands of customers later. 


Look for a host that offers vertical scaling – the ability to upgrade to greater CPU, memory, and storage resources. Then, when your business does take off, all you have to do is change your plan.


Also, ensure they can handle the latest WordPress versions, and check what monitoring they offer to determine if and when you need to take action.


At the same time, don’t be tempted to pay for more than you need: even something that seems to have a lot of benefits might not be the best option for you. For example, many offices route their office business phone systems via a hosted private branch exchange, but that doesn’t mean you also have to (especially if it’s only you in your business! You won’t have many phone calls to route elsewhere!).


Get what you need while ensuring scope for expansion in the future.

2) Check your themes

Fancy themes might look good, they might even be popular, but they can slow your website down. 

Obviously, you want your website to look good, so you’ll probably want to use a theme but check first that it’s not bloating your site unnecessarily and slowing it down.


Before installing a theme, do your due diligence: check its background, see who else might be using it, and make sure to code it correctly so it won’t bring your website to a grinding halt.

wordpress themes

Image sourced from wordpress.com

3) Storage solutions

SSD drives are far quicker than spinning drives and can seriously improve the rate at which your site can access data. Choose a host and database solution with faster storage, like SSD drives, and you’ll speed things up considerably right from the start.


Think about it like this: if you had your business fixed phone number in an old filing cabinet, it might take a long time to find the one you want, especially if they’d gotten filed out of order! Like a fragmented HDD, it’s slow to find anything. If your website functions like that, your customers might give up before they reach what they want. 


That’s the difference a quality storage system can make.


There are many ways to ensure your database and storage run at optimum. Also, some plugins can help you along the way. See below!

4) Consider plugins 

Plugins are great. They mean you don’t have to reinvent the wheel by coding common functions, and their code should, in theory, already be optimized for you (but check that it is before installing one!).

However, you shouldn’t overload your website with them. Having fewer plugins means fewer things for your site to load, so ensure you only use what you need. And ensure the ones you do use are streamlined. A bad plugin is potentially worse than no plugin at all.


Some plugins are a must: a WordPress backup solution such as UpdraftPlus, for example, so you don’t completely lose your precious site due to a server failure. And, as mentioned in tip 3, you want a way to clean up your storage space when you notice a drop in performance.


Avoid going overboard, so you don’t end up installing unnecessary things. The more your site has to load, the slower it will be.

What Plugins Do WordPress Users Like the Most?

The most popular and best WordPress plugins of all time include: (STATS from Kinsta)

  • Yoast SEO: A must for those that use their WordPress site as a blog, as it helps you improve the overall SEO score for your content. Yoast SEO currently has over 176 million downloads.
  • Akismet: A plugin made by Automattic to block spam comments. Akismet currently has over 133 million downloads, likely because it catches some 5 million pieces of spam per hour!
  • Jetpack: Another Automattic product, Jetpack helps you with marketing, design, and security. Jetpack has almost 120 million downloads.
  • Wordfence Security: With over 121 million downloads, this plugin helps protect your site by adding a firewall to it. Wordfence is also a great company to follow for updates about the latest threats to WordPress security.
  • Contact Form 7: This plugin allows you to create simple contact forms for your site. It integrates with Akismet to prevent spam and has over 112 million downloads.

5) Checkout options

Failed checkouts are a real pain for customers. They cause anxiety (“did my transaction go through?” “Will I be charged twice?”) and lost business, so it’s a real problem if your checkout can’t handle the necessary traffic. 

Think of your checkout solution as your finance department. It’s the part of your company responsible for dealing with your money – you don’t want that ‘team’ to be the cause of any issues! 


At checkout, customers value clarity and a streamlined business process. You don’t want them to abandon their carts (which could lead to less scaling of your business).


Therefore, consider a bespoke e-commerce solution rather than relying solely on WordPress and its plugins. It has its strengths but dealing with your financial transactions might not be one of them.


You wouldn’t ask your cleaning team to complete your month-end accounts, would you?


Image sourced from ecomdash.com

6) Streamlined coding

Improper coding can really slow things down. Sending your programming on a wild goose chase or getting stuck in ‘go-to’ loops shouldn’t be why your customers struggle to access your site. 


Make sure you clean up any errors and that any third-party add-ins you might have are equally ready for your traffic to increase.


And take out anything you don’t need. Your code should be sleek and smart to achieve what you need.

7) Security

While WordPress is a popular site, it does not make it devoid of security concerns. DDOS attacks or malicious code installed via a rogue plugin can cause website downtime – and then some as you try to fix what went wrong.


Avoid those by ensuring you have the necessary security setup to keep things running. It might not speed things up itself, but it sure does prevent them from slowing down in a crisis!

Tools such as All in One WP Security and Firewall are great to help you here as a plug-and-play solution, so you don’t have to worry about it anymore.

8) Speed tests 

Check your speed, and then optimize further if required. Remove unnecessary images or media – and compress those that you keep. It can help improve the speed with which a user ‘gets through the door’ of your website and the length of time it takes them to check out. The quicker they get through, the more space is available for other customers to follow.

Regular monitoring of your website’s speed is crucial – not least since Google uses speed in its ranking algorithm. And, if you find you’re having some speed issues, you might want to look at an optimizer tool such as WP-Optimize. It can compress your images and clean your database and caches, all in one, saving you the hassle of doing it all separately.

Weighing up your scale

You need a website that can grow with you. Following some of these tips will help make your WordPress website scalable and ensure it runs at its optimum even as your business grows. 


Even if you’re only just building your site, it’s never too early to prepare for growth. After all, you never know if your next post might be the one that goes viral and catapults you into the big time.