Why You Need to Use Video in Your Marketing Strategy

From improving user experience to increasing conversion rates, using video in your marketing strategy is a must for businesses today.

Why You Need to Use Video in Your Marketing Strategy

Video, video, video..

You’re going to see videos used more and more for marketing.

Why is the future video? Well, there are a hundred and one reasons why.


The internet is already replacing your old television. Marketers who are savvy online are taking their products to the Internet via video, and they are earning tons as we speak.

For a lot of marketers, a video has become the central marketing focus for content marketing. Over the years, videos have been part of an in-demand digital marketing strategy in 9 out of 10 companies worldwide.


The statistical rise of video use by companies in their marketing campaigns has in fact burgeoned from 63% in 2017 to 81% in 2018, then a sudden increase to 87% in 2019.

When you scrutinize the entire digital marketing architecture, you will be surprised to find out that video marketing is one of the leading and most subscribed content types as it leads by 76%, placing its counterparts (photos, illustrations, infographics, podcasts, live streaming, mobile apps, etc.) far behind.


Video Is Everywhere


The ubiquitous video is just about everywhere.

It has pervaded all aspects of life from home, school, work, and even leisure. There is no other way of conveying an important marketing message across than through video platforms. If you want to be taken seriously, start with a serious video marketing campaign.

Did you know that there are approximately 85% of American users who turn to videos on a daily basis 24/7? It is estimated by the year 2022, videos will comprise 82% of all consumer internet traffic.


More and more people are resorting to videos to answer a question, offer a solution, market a product, and do almost everything. It works because a video is so much easier to view and absorb than reading a full-length report or article.

Video is proven to improve user experience and increases conversion rates.

If those two reasons alone aren’t reason enough as to why you need to use video in your marketing strategy — then you need to take a look at this infographic provided by OmniCore.

Why You Need to Use Video in Your Marketing Strategy