The Benefits of Using a WhatsApp Business API
You know customer service communication can be hard to manage for your small business, it’s time to meet the WhatsApp Business API — it’s a game changer.
Image Source: WhatsApp
A WhatsApp business API is an excellent tool for businesses to improve customer service and communication.
It saves time and money while providing a better experience for your customers. Here are some real world stats that help support this statement:
- 67% of consumers worldwide used a chatbot for customer support in the past year.
- Business Insider Intelligence reports that the adoption of chatbots will save companies in the healthcare, banking, and retail sectors close to $11 billion annually by 2023 due to their ability to reduce the burden of administrative tasks.
- By using chatbots, businesses and consumers will save a combined 2.5 billion hours by 2023.
In this article, we’ll outline some benefits of using a WhatsApp business API include:
1. Improved customer service
WhatsApp business API helps businesses improve customer service by providing an easy way to communicate. It allows companies to save time and money by reducing the need for customer service representatives. Since you connect with clients through platforms they’re already familiar with, you provide a more personal service that is convenient.
2. Better communication
WhatsApp business API allows businesses to communicate with customers more efficiently. You can quickly send messages or notifications to customers without waiting for them to check their emails or computers.
WhatsApp business API offers a convenient two-way instant messaging service between businesses and their customers. Since they always have their phones on, it’s more likely they’ll instantly see the messages.
3. Better Brand Profiling
WhatsApp business API can help businesses improve their brand image by providing a more professional way to communicate. Businesses attract new customers and improve customer retention.
The platform enables you to create a customized business profile with your company logo, description, and contact information. You can also add product images, descriptions, and other relevant information. It helps you stand out from the competition and build trust with potential customers.
4. Increased sales
WhatsApp business API can help businesses increase sales by providing a way to reach more potential customers. It enables companies to send messages or notifications to customers about new products, services, or discounts. It’s easier to generate leads and convert them into customers.
5. Boosts global engagements
WhatsApp business API also helps businesses reach a global audience. The platform makes it easier to communicate with customers in different countries. This can help expand the customer base and reach new markets. Calling international customers is more accessible and affordable with WhatsApp business API.
6. Helps with automation
The API helps businesses automate tasks, such as sending messages or notifications to customers. Businesses save time and money by reducing the need for customer service representatives. Automation also helps companies improve communication by ensuring that messages are sent on time.
7. Improves Customer Retention
Because the API offers better engagement and communications, businesses can improve customer retention. Companies keep in touch with customers and provide them with the latest information about products, services, or discounts. The effort builds long-term relationships with customers.
Happy Campers Holding Tank Treatment is a great example of how a small family owned business used WhatsApp to streamline customer communications. At the start of 2022 supply chain issues had impacted many businesses including Happy Campers Holding Tank Treatment. This small business has established itself as the best RV holding tank treatment on the market. When supply issues occurred, this small business was inundated with customer phone calls. So many in fact, that it was impossible to keep up with them all and customers were becoming agitated. Customers are priority number one for this small business, so they took action to begin automating communication where they could as well as broadening communication options for customers. The benefit was immediately realized, Happy Campers stated that
By adding Elfsights WhatsApp messenger for business to their site, phone calls dramatically decreased because customers were getting answers to their questions quickly on site. Further more, a large portion of customers preferred to communicate via WhatsApp making it far easier for staff to stay on top of communications.
8. Ability to privately message
One of the great features of WhatsApp is that it offers businesses the ability to message customers privately. Companies provide personalized services to customers and engage in detail. Private messages also help businesses build trust with customers.
Endnote
WhatsApp business API is an excellent tool for businesses to improve customer service and communication. It will help you save time and money while providing a better experience for your customers. To succeed, understand your clients’ needs, and use the API to its full potential. Promptly replying to messages, sending automated messages, and including a call-to-action will maximize the benefits of WhatsApp business API.
