What Slow Page Speed Can Do To You
Do you like waiting for a website to load? Find out what you can do to about slow page speed in an easy to absorb infographic.
Image Source: SEOPhoenix
Do you know anyone who doesn’t mind waiting for five seconds or more for a web page to load?
Chances are, you don’t, especially in this day and age of dizzying Internet connection speeds and ever-impatient users.
In the 1990s, slow-loading web pages were the norm, and most users were fine with that. As a matter of fact, we were already happy if a page took just a little over five seconds to load back then.
Compare that with today, when a web page that takes more than two seconds to load is already considered slow, and you’ll see how much things have changed.
Whether it’s impatience or an attention span that’s getting shorter by the day, it’s a fact that everyone wants their Internet surfing to be as speedy as possible, or else.
You can have the most visually stunning website with useful and engaging content and still be abandoned right away by users the moment they see that your pages take forever to load. Countless websites have seen their bounce rates skyrocket because of less-than-ideal page speeds.
And if you’re running an ecommerce website, your page speed will spell the difference between visitors snapping up your products and abandoning their carts. Some will probably vow never to buy anything from your website ever again because your slow-loading pages wasted their time.
When you’re doing SEO for small businesses or any optimization campaign, know that page speed affects your efforts as well. After all, page speed has been a ranking factor for some time now. The slower your pages are, the less likely they will rank high on the SERPs.
If you want to know more compelling reasons why you should do everything you can to boost your page speed, check out the infographic below.