What Is Visual Design And Why Should You Care?

Visual design helps you to improve your product’s appeal. However, there’s more to visual design than aesthetics. Read our blog for more information. 

Visual Design

Photo by Kelly Sikkema on Unsplash

What Is Visual Design, And Why Should You Care?

The visual appeal of your website matters and may affect the number of leads generated from your digital marketing. It doesn’t have to be perfect, but it should look nice and presentable. You can use an image or photography relevant to your brand to attract more traffic or clients; this is where visual design comes in. 

Visual design improves your products’ aesthetic appeal. It’s a technique to simplify complex ideas intelligently using colors, text, and images. It adds to the overall look or design of your website. Research shows that 50% of consumers agree that website design is vital for the success of a business. Hence, you should prioritize your website’s look and use visual design to make it more appealing. That said, this article will briefly discuss visual design and its benefits.

How visual design works

The visual design combines User Interface (UI) and graphic design and focuses on the aesthetics of all digital platforms to make them attractive and usable. It connects with human emotions, and many businesses are now using it to communicate ideas and market their products.

As an example, suppose you’re running a cleaning service business. You wouldn’t want to send a quote to an inquiring customer by scribbling on paper. Using a tool like Jobber can help you create professional-looking quotes, which can help the prospect understand your cost basis and increase your chances of winning the contract.

However, design and visual content are challenging to about 23.7% of content marketers. They find it hard to create graphic designs that communicate the same message as their brand. Luckily, here are six tips to help you implement a successful graphic design:

1. Hire a professional designer 

You may require the help of a professional to pull out an attractive visual design. Experts have experience and know all the shortcuts and schemes for improving your website’s aesthetics. Thus, it helps to hire qualified designers to make your business site fantastic.

2. Use the standard elements of design 

To be more comprehensible, use the universally accepted elements of graphic design to describe your product’s aesthetics. These elements include:

  • Space
  • Shape
  • Texture 
  • Line 
  • Value 

These elements help you know the essential features to incorporate in your design. They also apply to basic procedures, such as customizing a free estimate template. Including all the elements yields a holistic quote that the reader understands, meaning your communication is effective. 

3. Apply color schemes

Use colors that complement each other. Consider mixing primary and secondary colors that contrast. You may request ideas from your designers and other web page developers for better results.

4. Use fonts that are easy to read

Fonts can influence a consumer’s buying decision. Hence, you must limit your typefaces and use a collection of fonts that reflects your brand and are easy for readers to scan when searching for products. 

5. Create clear imagery 

Contrast your images by adjusting their brightness to offset theme colors. It makes your visual readable and clear. Moreover, you may consider using graphic tools to create visuals, edit photos, and make your work easier. 

6. Consider other basic visual design principles

Visual design principles help you create a design that appeals to the audience and conveys your message. The basic principle you should consider when making a visual design include:  

  • Gestalt
  • Balance
  • Proximity
  • Scale 
  • Visual hierarchy


Benefits of visual design

A successful design will benefit you by connecting with your audience and generating cognitive responses. It offers more benefits rather than a good outlook. Using visual communication tactics helps you communicate comprehensively and boost your messaging and marketing. It enables you to reach your audience, educate, inform, and persuade them to purchase from your brand and possibly become loyal customers. Here are the benefits of visual design:

1. Creates a positive perception

Visual design involves sketching and designing visual representations such as logos for your brand. Your visuals will determine how outsiders and potential customers will view your brand. Therefore, your design should be easy to understand and well-designed to draw people to your site. 

Research shows that people remember 50% of what they see and hear, 30% of what they see, 20% of what they hear, and 10% of what they read. Therefore, you’d want to consider creating exciting and unique audio-visual content to attract your audience and make an excellent first impression.

2. Builds loyalty, trust, and goodwill

In the current economic downturn, marketing and advertising may lead to huge losses if not correctly done. As a startup, you may have a small marketing budget, and you’ll have to find other creative ways to market your products and create brand awareness. 

An excellent visual design builds credibility because it gives your brand a professional appearance. It increases your brand visibility on different platforms generating leads and higher profits.

3. Creates professionalism

Visuals such as photos, logos, and designs add a professional look to your brand’s image in the eyes of your customers. It offers visual consistency that builds your brand identity and recognition. However, your designs must be professional-looking to increase your brand visibility and attract more sales. To make a professional design, you should consider all the principles when creating the visual layout.

4. Creates brand awareness

With more than 5 billion internet users worldwide, you can reach a wider audience than other forms of marketing, which will require considerable investments to generate leads. You must implement captivating visuals and appropriate designs to draw traffic to your site.

Consumers are more likely to remember brands with better visuals and engaging content, and that’s why you need an excellent graphic design for your business. 

5. Strengthens your brand

Many successful businesses have attractive logos recognizable worldwide and a catchy tagline to accompany them. The visual design creates a face for your brand. It gives it an identity and places it in the minds of consumers. At the same time, it strengthens your brand by differentiating it from your competition and promoting it. 

As mentioned earlier, attractive graphic designs create a positive perception of your brand. It makes it look professional and trustworthy. Moreover, it gives your brand the strength to compete in the market and gain a competitive advantage

6. Boosts productivity

Visuals give your brand a strong identity which translates to proud and happy employees. Your employees will be more productive when consumers are satisfied with what they produce and receive positive feedback. It makes them proud of your brand and their jobs. They commit to the success of the brand and ensure optimum productivity. 

7. Cost-effective in the long run

Visual designing involves improving your online platforms to attract more clients to your sites. An excellent graphic design saves you money and time you could otherwise spend designing and redesigning web pages.


Visual designs purposely improve your brand’s aesthetic appearance on the internet. It gives your brand identity and makes it memorable in the minds of consumers, making it a good marketing strategy for startups and growing businesses.

Creating an attractive, memorable, and meaningful visual design isn’t that complicated. However, you may want to consider investing in professional visual or graphic designers to help with better results. The benefits you’ll derive from a good design will bring more value to your business in the long run.