What does it take for a successful online marketing campaign?
Get a thorough understanding of what it takes for a successful online marketing campaign from core assets to brand building techniques to convert customers.
Creating online visibility is just as critical for any new website or business as it is for an established one. A successful online marketing campaign serves the purpose of creating brand awareness and generating revenue.
If there’s one thing to remember it’s that any small business relies heavily on digital marketing to achieve recognition and ROI.
A successful online marketing campaign has to start with some core business assets that include:
- Website: A well-designed website with great user experience, navigation, layout, and features can be a traffic puller for your business. You can use it to inform your users about existing and new launches, locations, and viable touchpoints.
- Blog: Even one blog post a week can make a big difference towards enhancing your online presence and telling your prospective buyers why they can depend on you. A compelling post should contain a call-to-action, prompting readers for a blog or email subscription. It can also be a medium of lead generation.
- Email marketing: Studies indicate that nearly 73% of people find email communication more convenient than any other source. You can use this channel to get in touch with your new and existing customer base. Since it is an inexpensive way, you can further optimize it by sharing newsletters, blog posts, and other information. You can manage this activity by automating the process.
- Social networking sites: Social media offers an excellent opportunity to connect with the audience in real-time, which can lead to better rankings on the search engine, higher traffic, and engagement.
Once you have these core elements in place — it’s time to begin strategizing your marketing campaign. The mark of successful small business online marketing campaigns lies in their planning and approach. If you want to derive benefits out of your digital marketing endeavor, then pay attention to the tips shared below.
What to do to make your online marketing campaign a success?
Establish your brand
Your brand needs to maintain consistency so that your business is instantly recognizable. Establishing your business as a brand is how you gain loyal customers and it begins by creating a logo, brand name, design assets and messaging that speaks to your customer.
A recent social media study demonstrated that 77% of millennials tend to be faithful to the brand they shop.
Creating a successful brand is a slow and continuous process which demands a clear and complete understanding of your customers. It involves systematic and strategic planning and execution. Once you succeed in positioning your product or service as a brand in your customer’s mind, you need to start working on sustaining that position.
Understand your customers
Your website should be able to capture the persona of your customer. It’s easy to think of your customers as just one mass of people rather than as individuals, but this is a mistake. Your customers are all unique, and they all have different needs, and although it will be impossible to know each one personally, by understanding what those needs are and personality types attached to them, you can create a much more personalized service.
Everything about your web design should draw a visitors’ attention.
That means engaging them to keep them from bouncing and guiding them to an action. When it comes to converting visitors to paying customers — you have to understand their need in order to motivate them.
Choose interesting logo designs
A logo personifies and embodies the presence of a brand.
The best logos have common characteristics that seek to accomplish the goal of communicating your brand.
Social Media Today reports that a company logo must actively promote a brand without necessarily being the main focus. A successful logo defines a brand, making it stand out from the sea of generic corporate sameness.
Branding is something that makes your business unique. It identifies your business with a certain product or name. In other words, when a person hears a certain name or sees a certain symbol, they automatically think of your business.
There are many ways to go about creating a logo for your business, but sometimes it’s worth hiring a brand design Agency to ensure that your logo is the best representation of your company rather than just a symbol that says nothing.
Use the SEO factor
Have you ever searched for your business online?
How does it feel when you search for your business or its product/ service online and don’t see results for it on Google?
It can be pretty disappointing for sure. Chances are you want to fix it and quickly.
The SEO Factor, or factors are the the techniques and strategies you will need to implement to get your pages ranking in Google. For that, you will need to consider specific SEO strategies, both on-page and off. These will include the use of relevant keywords and their positioning on the website, buyer’s persona, on-page optimization, content quality and length, load time, frequency of posting, and of course link building.
There’s plenty of misinformation about SEO out there so, before attempting to optimize your site for better ranking, you should optimize for what your customers want and what the scope of their query will be.
There is a lot to understand when implementing SEO to your website, here is a good starting point for reference:
SEO Tactics to Achieve Better Rankings
The Top 10 Link Building Strategies for SEO
The Best SEO Tools for Small Businesses
Take advantage of business pages
You can take advantage of the business feature of the social accounts for your local services or products. Register with Google and Yelp, create your account, upload images, and ask for reviews. The more reviews you get, the more your authority your business will have online. You don’t have to pay anything here. You can also make a business page on Facebook to notify people about your location and operating hours. Similarly, you can go to Instagram, Twitter, and other channels to expand your reach. These can give you new clients.
Create a landing page
A landing page is a destination web page where your users will land after clicking on the link you shared with them in emails, newsletters, social accounts, and others.
The importance of a professional website is to gain credibility and build your personal brand.
When a user hits one of your landing pages, what is their first impression?
Just like customers make an immediate judgment of your store or showroom, they can do the same just by visiting your website. Make it your goal to create an effective landing page to give users a better experience and great first impression.
More often than not you will have many different types of landing pages all with different goals for instance the about us, FAQs or even the product landing page. A powerful landing page can make all the difference if you really want to convert visitors into sales, then you have to know how to design a landing page that will actually do just that.
Design email campaigns
After creating content and landing pages, you would want to reach out to your potential customers to keep them updated about your services and products. You can serve this purpose through email marketing.
For this, you would need to have email subscribers.
Make sure you don’t send too many emails as this can annoy them. Also, keep your content informative and engaging. Besides, choose a professional email template for all the communications. You can use online tools for help in this area as well as to investigate the click-through and open rates. Analytics come in handy to track the performance of your campaign and to tweak your messages for better outcomes.
Summary
There are many things you can do to get set up for a successful online marketing campaign for your small brand. That being said handling and managing all of them is not easy, especially if you are not an expert in the digital marketing field or have a single focus. So instead of trying to achieve everything on your own, you can hire an agency for guidance. A reputable digital marketing service provider will look into all the aspects diligently and get things fixed as per your business objectives. Plus, you wouldn’t need to go too deep into the matters that can turn your focus away from your business.
