Wellness Marketing: Tips & Ideas to Market a Wellness Business
Starting up a wellness business is HOT in niche marketing concepts, but competition is fierce so how do you actually market a wellness business effectively?
Opening your own wellness business is no easy feat, despite the fact that the market is red hot right now.
Sure, there is plenty of interest in the industry, but there is also some pretty stiff competition. For new businesses just coming onto the scene, the big challenge is how to stand out from the crowd and start to build a loyal following. Sure, your products are meant to speak for themselves, but you need to capture the attention of consumers first. This is where a robust and well-thought-out marketing plan comes into play.
If you want to be sure that you’re using all the most effective marketing tips and ideas for your wellness business, then you’ll want to read on.
1. Create Relationships with Local Health Practitioners
A great place to start is by creating relationships with your local health practitioners. You want to be the first one in their mind should they recommend wellness products to their patients. Referrals from a doctor will go a long way and can create an instant consumer base.
So, how do you create these types of relationships?
It’s best to show up and speak to the practitioners in person. This will give you an opportunity to discuss your products, who your target market is, and what sets your business apart from others. You may even want to leave some free samples that practitioners can give out to patients. Be sure to also drop off plenty of business cards that patients can grab.
2. Build an Engaging Website
You probably realize that your business needs a website, especially if you plan on operating as an e-commerce business, but just any old website shouldn’t be the goal. You need to create something that is engaging, user-friendly, filled with helpful information and resources and gives visitors a reason to keep coming back. You’ll want to be sure you are posting new and unique content on a regular basis such as blogs, news stories, market trends, videos, research, and so forth.
Website creation is something that can sometimes scare new businesses off. There’s a good chance you haven’t gone to school for web design and creation, so it’s normal to feel a bit intimidated and overwhelmed by the process. For that reason, there are plenty of user-friendly website builder tools and platforms that are meant for beginners such as yourself. And if that still seems a bit too scary and intimidating, you can always hire a freelance designer to create the site for you.
Just be sure that you test the website thoroughly before it goes live. You only get that one chance to make a first impression, and that first impression needs to be positive and solid.
3. It’s Time to Get Social
This is also a good time to create social media accounts for the business. You’ll want to be sure you cover all the big ones such as Facebook, Twitter, and Instagram. Social media will give you the opportunity to engage and connect with potential customers in real-time and really start to build brand awareness.
While there are all kinds of tips and tricks you can use to help you be more social network savvy, one of the best tips out there is to stay consistent with your efforts. Posting content on a regular basis is what will help grow your followers, result in likes and comments, and retweets. The more engagement you have, the stronger the odds are of being seen by others. Of course, the ultimate goal is to end up on the trending pages.
4. Don’t Underestimate the Power of Visual Content
This is a tip that can be applied to both your website and your social networks, as visual content is something that can really take you far.
Did you know that your brain is able to process images 60 times faster than it can process words?
What that means is that a picture is very powerful and can send an instant message. Use the rule of “show, don’t tell” when you are trying to figure out the most effective content to post.
5. Find Your Unique Hook
You will also want to give thought as to what makes your wellness business unique.
Why should consumers choose you over the competition?
What makes your company so special?
It could be that you’re the only one offering a particular type of product, maybe it’s about who you are sourcing your ingredients from, or it could be your pricing structure.
Let’s take the highly competitive CBD market as an example, which is experiencing a massive period of growth and demand. Maybe you want to act as a distributor of CBD, which means you will be working with a wholesaler. US Hemp Wholesale is a great example of a company that offers this option, and you can find details on selling the product on their website. If this is the angle you’re going to take, then you can use the high-quality ingredients as your “hook” and what makes you so unique.
6. Use Contests to Your Advantage
As a brand-new business, you may also want to think about running a contest.
Let’s face it, people love the idea of winning stuff, so if you give them an opportunity to enter a contest to win a great prize, you’re bound to get a response.
So, what’s in it for you?
Well, they will need to submit their email address and name in order to enter the contest, which allows you to start building a list of leads. It can also help to generate interest and buzz around your products.
If you are selling products, let those products be the prize. This will help you to generate interest in your actual offerings, and possibly gain a loyal customer after they give your items a try.
7. Standing Out in the Crowd
It’s no secret that standing out in the very crowded wellness industry will be tough, but when you have a marketing plan in place that you stick to, you’ll be increasing your odds of success.
Now you’ve got the tips to turn marketing your wellness business into a success. If you find that you need assistance, we’re here to help with any questions or strategies.