Why your website must be mobile friendly
The user experience of your website directly impacts YOUR CUSTOMERS, and in turn YOUR SALES; which is exactly why your website must be mobile friendly.
If you have a website that is several years old, then it is likely that your website still isn’t mobile friendly. You may think that this isn’t a major problem, as most people will access via a laptop or PC. However, this isn’t the case, and websites are now accessed by smartphones more than they are accessed via other devices. In fact, over half of people visiting websites are accessing via smartphones; therefore, if your website isn’t mobile friendly then this could be a big problem.
If a potential customer accesses your website by their smartphone and your pages aren’t displaying nicely, they may struggle to navigate around your website which will lead to a frustrated customer, who will then search for another business instead. Therefore, giving their money to a competitor.
If you rely on your website to generate business leads or want to increase the number of online leads that you currently get, then you simply must have a mobile friendly website. If you want to find out more information about getting more traffic to your website, then visit clickintelligence.com who can offer advice and support on how to better your website’s traffic.
Most websites that are now developed will automatically be set up to be responsive across all devices. So, if you are thinking of setting up a new WordPress website, make sure the theme you purchase works across a number of mobile devices, including smartphones, tablets, etc. However, many web developers now take this into account as they understand the importance of having a mobile-friendly website which features easy navigation.
If you were thinking of getting a new website, now is the time to set your website up as most web developers will ensure your website can be viewed across numerous platforms. However, if you are not contemplating a new website, then make sure to check whether your website works on mobile phones and tablets. If they do not, then it is time for a more modern site.
So, even if you don’t want to invest in a new website straight away, keep monitoring your website usage and the number of people that sign up for your newsletter, fill in a contact form or any other way you generate leads. If you see that these numbers start to decline, then there is a good chance that it is due to not being mobile responsive.
Of course, there could be many other reasons that your online leads start dropping. For example, maybe you’re not creating enough content, or the SEO algorithm has been updated, and your website is ranking lower. Or perhaps your social media and email marketing campaigns aren’t driving people to your website as effectively.
These are all possible reasons, but any digital marketing expert will tell you that your website doesn’t have much longevity if it isn’t catering to the needs of smartphone users. Therefore, you might need to rethink your digital strategy sooner rather than later to keep up with the market.