How your Website Design can Boost your Traffic & Sales?

Is there a disconnect between your website and marketing? Learn how your website design should be set up to boost traffic and sales.

boost traffic and sales

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If you believe that your website’s layout and its marketing performance are incompatible, consider rethinking your thinking.

Why? Because one directly impacts the other. For example, if you don’t optimize your landing pages for a specific purpose, your marketing offline and online will go to waste.

Your website must be designed to attract the attention of visitors and, more crucially, it should be able to convert visitors into customers. It doesn’t really matter whether you’re using PPC advertisements or an email marketing campaign, ultimately if the conversion is supposed to happen on your website — design is pretty important.

How can you make sure that your website’s layout is optimized for success?

It’s a simple rule to follow: Determine your website’s objectives and then search for a design company that would aid you in reaching these objectives.

Your website’s objectives could include selling, brand recognition, lead generation, brand awareness, or even traffic building for ad revenue. When you identify your specific goals, you can create landing pages specifically designed to achieve those goals. Develop strategies with your website design that can assist both you and your customers.

To ensure that your website design meets the goals you have set, make sure your website’s design is able to answer these questions:

  • Is your site’s structure hierarchical?
  • Is your website design SEO-friendly?
  • Is your website design conversion-friendly?
  • Is your website design responsive and allows quick loading?
  • Does your website’s design align with your brand’s image?
  • Have you implemented analysis and monitoring on the design of your Web Design?

Lead UX designer at MarkoVate, web design firm, addresses these questions to ensure that your website’s design is set up to boost traffic and sales.

1. Does your website’s design attract the right people?

Nothing’s worse than a website with no audience.

The first step is to always determine the right target audience. Are you targeting the general public or a particular segment of population? Once you have that in your mind, create buyer personas as well as their user journey. This will help you understand how your visitors navigate your website to accomplish their goals.


It’s not possible to revamp all of your websites at one time.

Start by experimenting with altering your landing pages taking into consideration the user’s preference. Next, you can conduct an A/B testing on them using PPC or emails. You can then improve your CTAs.

The lessons you learned from your first experiment will be useful when you attempt to improve the overall performance of your website.

Your site should reflect your brand’s identity and contain information that your customers are searching for when they visit your website through other channels for marketing.

2. Does your site’s structure have hierarchical nature?

The site’s structure must ensure that all important information is accessible to visitors within 3 mouse clicks, or less. It’s a tree-like layout. The home page is first then different pages that are further divided into sub-pages. In most cases, there’s a hyperlink to the homepage each page beneath it.

3. Is your website design SEO-friendly?

We know you’ve seen this phrase so many times it’s probably lost all meaning. Unfortunately, it’s important enough not to skp.

First you need to come up with a SEO strategy.


This will assist you in increasing your ranking and increase visitors through search engine results. Additionally, it will boost your website’s visibility in search engines. Make sure you focus on Technical SEO and On-Page SEO Off-Page SEO, SEO-related content and Local SEO.

Alongside the previous SEO techniques, you should make sure you are optimizing for schema markup and rich snippets of content.

Furthermore, your website should permit you to add custom alt and metadata, which can, in turn, provide bots with more details about the webpage they are searching on your site. The page’s title as well as the Meta description that the user first sees in search results will determine if they choose to click on your hyperlink or not.


4. Does your website have a conversion-friendly design?

Conversion-friendly websites allow users to take immediate action through their website. Websites can increase their chances of turning visitors into buyers by incorporating elements like sign-up buttons, pricing and other key landing pages.


Remember, however, that a conversion does not always result in a product purchase.

There are many forms of conversion: Transaction Completion. Account Creation. Email Submissions. Your site should be designed to encourage users to click on CTAs.

A skilled web design company can help you create a website that is both beautiful and efficient. It is important to inform the agency about your website conversion goals at the beginning of the planning phase. This will allow you to refine your CTAs later if necessary.

Although CRO falls under the purview of the marketing team they will need to work with designers in order to edit the website design after multivariate and A/B testing.

5. Is your website design responsive and allows quick loading?

It is obvious that a website must be visually appealing in order to strike an emotional chord with users. Your website’s functionalities are just as important, if perhaps more so, than the visual appeal. Your site should load quicker and take users to their desired pages in less than three clicks. To reduce the file size of images and videos on your site, you must ensure they are compressed. This should be done in the early stages of design so you don’t have the regret of having to make design changes after the site is live.

Google’s PageSpeed tool can give you more information about page speed. Users open websites from their smartphones these days. You must make sure your website pages are responsive, especially those with Call-to Action buttons. Imagine for a moment that your CTA button does not open on your product page. Your customer is frustrated and will leave your site to go to a competitor.

This is a critical task so make sure you hire skilled designers to balance your site’s appearance and functionality.

6. Does your website design reflect your brand image?

If you want your website to embody your brand, you must ensure that your customers experience shares your intended experience.

This requires that the designer is aware of the brand guidelines. These include the messaging, structure, navigation, and visuals.

Your customers will trust you when you create a brand identity. This will influence their decisions about your products and services. Avoid any unpleasant experience on your website. It will not only disappoint your customers, but it will also reflect badly on your brand.

7. Have you implemented analytics and monitoring your web design?

Each corner of your website can be reviewed and optimized for users. Spare some time and understand the user journey to nail down pages that drive traffic. Try using Google Analytics to achieve this.

Google Analytics Academy offers free courses in Google Analytics. This course is free.

Websites are not just something that is floating around the World Wide Web. These sites are not worth any money. It is important to put a lot of work into getting the right support for digital marketing campaigns. All your marketing efforts will be wasted if you don’t have the right website design.

Think about these 7 questions to help you marry your website design and marketing efforts to boost traffic and sales. The last step is an important one as a lot about marketing is trial and error. Collecting data is the only way you’ll be able to assess and refine performance for both marketing and your website.