Web Design Trends That A Small Business Needs To Know

A website can be a powerful tool for a small business to reach a large customer base with a minimum investment – if they follow the right web design trends.

That being said, it’s easy for a business to find ways to quickly put a website online without effectively reaching that customer base.

Here are some of the latest web design trends that small businesses can implement in their website to get the success they’re looking for.

Web Design Trends That A Small Business Needs To Know

Image source: www.cpdesignco.com

Artificial Intelligence

We’re hearing a lot about Artificial Intelligence in web development, and with good reason.

AI helps automate your website to provide maximum convenience to your visitors. An example of this can be an AI search feature. The search feature calculates the possible topics a customer may want to consider based on their previous search history. A web development company can quickly implement this feature of a small business’s website.

But that is just one simple example…

Retail customers are getting ever more demanding when it comes to the services they expect your company to offer and how well you serve every single person. Click here to learn some of the best AI you can easily implement to your online store.

Mobile Friendliness

According to research, 90 percent of your customer base uses mobile to access your site.

Mobile screens are small-sized. Consequently, the website needs to be responsive to adjust itself according to screen size. A web design company can implement this feature for a small business’s website. Responsiveness increases the site’s potential to persuade a broader array of customers. At the same time, mobile sites require all the website’s features to be displayed more concisely. Due to less space on mobile screens, font and typography must be changed to ease the use of the website.

Color Scheme Gradients

Gone are the days of solid – single-layered background color.

Most people now prefer gradient-based color-schemes. These color schemes add liveliness to the site. As a result, your visitor is less likely to bounce off from the site. A web design company can help you choose a practical and attractive color scheme based on your business. Small businesses may use the color scheme of their logo or tagline to represent their site.


“Micro-moments occur when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something,” Google said.

The strength of small businesses is related to the personal and individualized service they can offer to customers. Similarly, small business websites being an online representation of the business can follow the same approach.

A web development company can certainly help implement micro-interactions, but there are many ways your small business can utilize them. Small businesses may use site animations. Moreover, they may implement codes that trigger an automated response for various visitor actions on the website. As a result, the website becomes more interactive and more productive for visitors. At the same time, your website gains a competitive edge compared to business websites that are not interactive, as it can reduce customer convenience.

360 Videos

Video and multimedia have been used in blogs and websites for an extended period. A recent development, however, has been 360 videos. You may consider them as a panoramic video that is inserted into the website.

Small businesses may display a 360 video of their portfolio or more commonly used to display products for sale online.

Why go to all this trouble?

Well, 360 product videos have proven to increase conversions up to 50%. Not only do conversions go up, but returns go down a minimum of 15%. These are numbers to pay attention to.

Complex Layouts

Websites can be complex without having to look or feel complex. Here are some things you might want to keep in mind:

38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)

It only takes 0.05 seconds for people to form an opinion about your website. (Source: Neil Patel)

47 percent of people expect a web page to load in 2 seconds or less. (Blue Corona)

Complex layouts create a complex user environment. Even if you have a lot of information, the goal should be to minimize the users’ effort in finding what might be relevant to them.

Single Page Website

There are two significant benefits of a single-page website. For visitors, the site is easy to navigate. As a result, finding vital information becomes accessible. At the same time, the hassle of navigating through the website is reduced. For the business owner, it minimizes the fuss and stress of managing a complex website. All you have to accomplish is a single page. Small businesses may not have the team needed for managing multi-paged, complex websites. Using a single-page website can remove this issue as the owner can himself manage the site,

Full-Screen Background

Full-screen backgrounds can increase the impact and engagement of your website. For example, if your website depicts a clothing business, you can display a full-screen experience showing a famous actor wearing those clothes. Chances are this will make an impact and more likely lead to a conversion. Before using large background images there are some things you should know.

Publish Web Books

E-books can be an interesting way to lure in customers to your website. For example, one leading web development company helped a small start up tech company by publishing quality books for tech-enthusiast that got shared by Bill Gates. This can certainly give your company an edge, especially when you understand that these website visitors are far more likely to check out your other products and services.

Negative Space

Negative space is the area with no content on your website. Think about it in this way: you enter a beautiful house. However, inside there is TOO much stuff. You cannot even walk around properly – how would you feel?

Similarly, your customers look forward to a website that is easier to navigate through. A web design company usually prefers to place elements in a way that makes navigation easier. Negative spaces can increase the visibility and importance of the other text and videos. It also becomes a lot easier to navigate the website on different mobile devices.


Just like food and fashion, trends continue to change in the digital world. Following the latest web design trends can help a small business survive the massive competition that exists on the World of Web.