9 Creative Ideas To Promote Your Ecommerce Business Effectively
Building a successful Ecommerce business ain’t easy, but you can take these 9 proven methods to market yours like the pros.
We get it: E-commerce website marketing can be challenging. There is endless competition, and finding and converting high-quality clients can be tough.
Nonetheless, there are still a lot of online businesses that seem to be doing well. And what do these online stores have in common? All of them have a strategy!
Most successful e-commerce stores have a solid business strategy in place. They also implement their strategy to win the hearts of their customers every single day. This allows them to succeed in the market.
In this post, we will talk about nine creative ideas on how you can market your e-commerce business like a pro:
1. Invest in customer’s reviews
Your customers will always be one of your best marketers. They help you build your credibility online and help you improve your conversions.
In fact, more than 84% of users trust online reviews as they would with personal recommendations. Apart from that, 89% will purchase after a week of reading those reviews.
That’s how powerful online reviews could be in helping you establish your business’s online reputation. Reviews are there to give a massive boost to your brand and improve your reach.
2. Entice shoppers by offering deals regularly
The majority of online marketplaces will provide an option for you to hold sales or even utilize promo codes to entice shoppers.
So make sure that you offer deals regularly. Take advantage of all the holiday shopping rush, or simply offer great deals for no reason at all, as this will help you boost your regular web traffic.
3. Market on social media
Social media is all about consistency. Posting on a regular basis depending on when your audience is most active will allow you to reach and engage with them better.
It’s also best that you don’t spread yourself too thin on these platforms. According to Simone Ellen of Marque Creative Agency Auckland, what you need to do instead is to focus on channels that most of your audience is using.
You can do this with the help of data analytics tools like Google Analytics. And then pick your target customers’ favorite social media platform and regularly share industry trends and news to keep your social account informative and useful.
You can also share links of your blog posts and product pages, but try not to overwhelm them too much with sales-y content. A lot of self-promotion would make your social media account less important to your audience.
Ideally, try to stick to the 80/20 rule: 80 percent would be about the latest industry news, and other interesting, relevant topics. The remaining 20 percent could be used to promoting your products and website.
4. Create user-generated content
Creating user-generated content is a great way to build interactions with your customers without having to place a lot of time or money on your end.
You could hold a fun contest and ask people to submit pictures or videos of themselves using your products.
5. Opt for referral marketing
Most of us are social creatures and we love sharing experiences with family and friends.
So, whether you like it or not, people will always share their experiences with your brand.
That said, would you prefer it if your customers were able to share how they appreciate your product or service with their social media connection?
That’s where referral marketing comes in. It is how you deliberately influence word-of-mouth, whether it is online or offline. The key here is to make it easy for your customers to share your brand with their network.
6. Optimize your website
To receive more website visits, you need to optimize your e-commerce store for search engines.
You could start by incorporating your target keywords into your product listings and descriptions. Furthermore, you can drive more traffic and boost sales in your e-commerce store by incorporating frequently us search terms and phrases in your web content.
What’s important is that you use a keyword research tool, such as Google Keyword Planner, to identify appropriate keywords that you can use on your e-commerce site. Once you identify them and include them in your product descriptions and titles, you can then measure the overall success of your SEO strategy with Google Analytics.
7. Captivate visitors using an engaging web design
It doesn’t matter if you have the best product or customer service out there. If you have a lousy or updated web design, then your business will never take off.
In fact, 93 percent of users consider a website’s appearance as a crucial factor that can influence their purchase decision.
To make your online store profitable, you can hire a professional web designer or take it upon yourself to learn how to do it. You can also utilize a ready-made template and customize it according to your needs.
Ideally, your design templates should draw-in users’ attention by using full-width images, as well as avoid distractions by using minimal texts.
8. Shortlist influencer who fit your brand ethics
Working with an influencer can be a great opportunity to expand your business’ reach. That said, create a list of influencers who has the following criteria:
- The influencer is someone known within your niche
- He or she has followers who happened to be your target customers
- He or she shares the same brand ethics as your online business
Here’s the thing, though, you don’t need to reach out to celebrities. Instead, look for micro-influencers or people within your industry who happened to be famous on social media.
That’s because these people are not difficult to reach despite having hundreds and thousands of followers online. Not to mention that hiring is more affordable than asking a celebrity to promote your brand.
Another thing that you should remember is that your product should have a unique value proposition. That way, they can easily discern whether your products or services are worth promoting to their audience.
9. Remind shoppers to shop using email marketing
You can also start sending weekly newsletters to highlight your products to your existing customers. Make sure that you announce and promote them via email so that customers will know how they can take advantage of your exclusive offers.
Some online marketplaces might also promote some of their sellers’ products through their massive customer base via email marketing. Just keep in mind to use high-quality images and persuasive yet succinct content. Plus, it should link to a relevant product page for a more convenient purchasing.
While your product’s inclusion isn’t guaranteed to always generate sales, you can increase your chances for it to be featured by taking high-quality images of your product and creating product descriptions that are error-free.
Implementing the strategies we have mentioned in this article takes time. But by being open to using multiple methods and constantly improving your strategies as needed will help you reach more customers and drive more sales for your e-commerce store.
