Voice Assistants – Tactics To Boost Your Sales
We’re all getting familiar with voice assistants like Siri, Alexa, and Google Home, but let’s look at how businesses can use voice assistant tactics to increase sales.
Voice assistants are an AI technology that performs verbal tasks and are the point of communication between you and all your connected devices. The popularity of these intelligent assistants is increasing day by day not only in households but also in the workplace. Voice assistants perform numerous actions and can be activated by voice command. Some of the most popular voice assistants are Apple’s Siri. Google’s Hey Google, and Alexa.
Today, organizations are using voice assistants not only for controlling smart devices of their office but also for, increasing traffic, boosting sales, and enhancing their customer service. Nowadays many users are using voice assistants for carrying out internet searches as well as shopping. Voice assistants have become the source of communication between sellers and buyers. Thus, understanding of this AI technology has also become important for the organizations.
If you are new to the world of voice assistants and are not sure how to make optimized use of this amazing technology then this article is worth your time. In this article, we have discussed some simple ways of using a voice assistant that would help you in boosting sales.
How to Use Voice Assistants?
Making use of Voice Apps
If you want to enjoy the benefits of voice assistant technology then the first thing you need to do is to have ‘voice apps’. If the user opts for a voice search option then search engines give preference to voice-based interaction. Many companies are using in-App voice assistants for providing better customer service. Users can access product details, get answers to their queries, etc. through auditory commands. Voice apps provide accurate and faster results to the users. This keeps the existing and potential buyers happy and helps in establishing a trust-based relationship.
Focus on action queries
People who use the voice assistant to search for something on the internet, generally give a command in the form of a complete question. Hence, it won’t be wrong to say that the answer expected by them is the one that addresses their queries directly. In such cases, you need to focus more on action queries. Having a separate page for FAQs on your website can be very beneficial.
Collect the most frequently asked questions related to your business and create a page. Search engines prefer a well-written and updated FAQ proves to be an excellent way to answer queries asked via voice assistants.
“Voice commerce“ is increasing exponentially. It has become present and the future of digital marketing. Creating valuable and information-based content is very crucial in digital marketing. A few years back, topical optimization means creating content that suits both websites as well as a mobile app. But, with technology advancement and the increasing role of voice assistants in searching for information on the internet, you need to create content that suits both voice search as well as written search.
Understand your potential buyer’s intention and try using long-tail keywords. For example: ‘which is the best dog-breed for seniors.” Create interactive and engaging content using these keywords. Provide short but relevant answers to the most frequently asked queries related to your business.
Provide concise answers to questions
As discussed earlier, search voice search prefers a complete answer to the question asked. Thus, while creating FAQs use simple words, easy language and keep your sentences short. Concise and straightforward answers are more preferable.
Generally, people prefer using question phrases while searching for answers to their queries. Thus, the use of words like how, when, what, why, and where can be very helpful in getting the user’s attention.
Use natural-sounding language
There is a significant difference between written and verbal communication. Thus, while creating content you need to focus words that are used in Verbal communication. For example, the most common command given to a voice assistant for a car rental would include a keyword, “car for rent.” Whereas, when it comes to written form, the user might prefer using “car rentals” or automotive rentals.”
Also, the language used in the content plays a vital role as far as voice assistants are concerned. Voice assistants tend to adapt themselves according to the language used for giving commands. It’s better to use language which is preferred by your users. Try to keep the tone of your content natural and moderate.
Content with simple, clear, and conversational language is likely to get higher ranking as far as voice-enabled search is concerned.
Technology advancement is known to bring transformational change. Voice assistants are no exception. They have impelled companies to change their marketing strategy. The companies that have changed their strategies have a competitive edge over the other players of their industry. Besides this, voice assistants help businesses in boosting their sales by increasing organic traffic to their website.
Voice search emphasizes on featured snippets. This means the more appropriate your answer to the user’s query higher would be your content’s visibility. Thus by providing the short, crisp yet relevant answer you would not only increase your visibility on the search engines but would also increase your brand awareness among viewers. Furthermore, search engines direct the viewer to the company’s site to read more. The higher the organic traffic higher are the chances of potential leads thus more sales.