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The Best Video Content Marketing Ideas for Your Small Business

Get the best video content marketing ideas for your small business to engage customers by leveraging videos to grow sales.Video Content Marketing Ideas

Photo by KAL VISUALS on Unsplash

Video marketing is a powerful way to engage prospects and your existing customers. Here is how your small business can leverage videos to grow your business.

You miss out on tremendous opportunities if your small business does not leverage video marketing.

Maybe you think you don’t have the budget, resources, or skill set needed to create high-performing videos. Or perhaps you think your audience may not watch videos.

If that sounds like you, it’s time to cut down the inhibitions.

84% of people say that watching brand videos convinced them to buy products or services.

Video marketing is, therefore, not only successful but can also help you boost your sales.

However, producing one video in three months won’t get you there.

For this, you will need to publish videos consistently to keep your followers engaged and help them move along the sales funnel.

But what kind of video content should you produce?

Here are some creative video content marketing ideas your small business can use to capture audience attention and drive conversions.

1. Landing Page Videos

Landing page videos are great when you want to persuade your audience or illustrate the value of your product or service.

You can place them alongside images and copy or use them as a centerpiece that wins customers over. You can add different types of videos to engage your audience, provide social proof, explain product use, and boost conversions.

But how can you optimize landing page videos?

Start by choosing landing page builder programs that help you customize videos depending on your brand needs. 

Use these tactics to make your landing page videos more effective:

  • A/B test the ‘autoplay’ vs. ‘press play’ function
  • Include directional cues or calls-to-action in the video
  • Make your landing page videos short and engaging
  • Show all the benefits your product offers
  • Start with a script before recording
  • Overlay your audio
  • Make sure your load time is fast

2. Repurposed Blog Posts

Repurposing your content can help you save time on research and content creation. Start by choosing a well-written content piece on your website and listing its main points. 

Write a script that covers those details in such a way that they will be easy to convey in a video. Look for visuals and graphics that support the content. Also, include closed captions once the video is ready. Next, publish it on YouTube, Vimeo, and other social media platforms. 

3. Educational Videos

Before you buy a product or service, chances are you conduct research. Educational videos can help you make your audience more aware of what you have to offer.

In fact, 94% of consumers have watched an explainer video to learn more about a service or product. In the same survey, 69% of respondents also said that they would prefer to watch short videos to learn about products and services.

But what kind of instructional videos can your small business leverage? Here are some different types of educational videos you can create:

  • Tutorials: These videos have step-by-step instructions on how to use your products. 
  • Explainer videos: These videos can help you define concepts or topics or showcase your product features in an easy-to-understand manner.
  • Screencast videos: In these videos, you can share your screen with the audience to explain specific features of your software program or to showcase the interface.
  • Presentation videos: In this type of video, you record slides as you present and make the video available for your audience to watch later. 

Deciding on the type of educational video is just the first step. You also need to find topics that your audience is likely to enjoy watching. Invest time in keyword research to figure out your audience’s pain points and weave a topic around it.

Based on this, determine the length of your video and write a script. Next, storyboard your video, record, and use editing tools that make the final video look more professional.  

Most importantly, optimize your video for SEO and then share it across all your social media channels.

4. Product Videos

Product videos help you highlight what makes your product unique. They can help those in the decision stage move along the funnel by showcasing how they will benefit from using the product.

On the other hand, product videos showcase in detail all the features that you have to offer. Alternatively, you can create multiple videos wherein each video focuses on specific features. 

Additionally, add your contact information at the end of the video for customers with further questions. 

You can host all your product videos on a platform like YouTube and create a playlist that helps viewers easily find the content they need. 

However, before you post them, leverage YouTube editing software to add audio and visual effects that make your videos stand out. You can also use it to add consistent aesthetics across all your videos.

5. Social Proof Videos

Do you have existing customers who swear by your products?

Get them in front of a camera and let them share reasons they love your company or product so much.

Hearing first-hand accounts from customers can help build trust more than seeing other promotional advertisements.

But video testimonials should not be your only option. 

You can also create videos using user-generated quotes or images and share them on your social media accounts. Tag those included in the video so you can increase your reach

Another option is to share video case studies showcasing how your product or service helped a customer.

Use Video Content to Build Credibility and Increase Conversions

Video content marketing can help your brand increase credibility, boost engagement, and build trust. Creating valuable videos can also help you appeal to your audience, grab their attention, and make your messages memorable.

Do you need more details on implementing any of the above inspiring video content ideas? Leave a comment, and we can offer additional tips to help your brand stand out.

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