Use both store wide and item-specific tests to improve the conversion rate of your online store. Does single page or multi page checkout drive more sales? Use Google Website Optimizer to find out. You can run six storewide tests as well as per product, web page and category tests to try different on-page elements such as product name, photo, description and more.
About the Author: Pixel
Author: Pixel is the art director for Pixel Productions Inc., a strategic graphic and web design company where his focus is to continually find creative and innovative strategies to implement with businesses who need brand design and marketing with impact.
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