Underrated Social Media Platforms to Try Your Luck With in 2019
Take advantage of the BEST underrated social media platforms that can drive traffic to your site and improve your website’s rankings all while building your brand.
Are you aware of the number of social media platforms out there?
I’m pretty sure you don’t!
We’re all active on the most common ones like Facebook, Instagram, Twitter, and Snapchat, but what about if you’re trying to build your business?
If you are using social networks merely to connect with your friends, family and followers, then it’s acceptable that you are using only the popular ones. However, if you have any plans on investing in a social media marketing (SMM) campaign, then you’ll probably want to know more platforms to enhance your reach.
Well, there are several underrated social media platforms out there which have the potential to turn the tables for you in no time.
SMM is a cost-effective digital marketing technique that has proven to do wonders for many businesses. The best thing about this modern inbound marketing strategy is that both B2C and B2B marketplaces can use it.
Another important benefit to many of these underrated social media platforms is that they provide powerful inbound links that drive traffic as well as rankings for your SEO strategy.
Now that you know that SMM is a crucial technique, take a look at the list of underrated social media platforms to plan ahead.
1. Reddit
At the start of 2018, Reddit was ranked as the 3rd most visited site in the US with 542 million monthly visitors.
Other than that, Reddit was also ranked at number 6 in the world for the number of visits. That apparently means if you are planning on looking for ways to enhance your online presence that Reddit is a crucial platform.
Reddit is an American social and discussion website on which users share and publish content. Users are allowed to share images, videos, links and text posts. Once published, members are allowed to vote down or up (dislike or like) according to how much they appreciated that specific post.
However, as much as Reddit may seem like a game-changing network, it’s definitely not for those marketers who rely on blackhat or spamming techniques. The moderators of each subject, also known as ‘subreddits’ are pretty strict. Members who fail to follow the rules and regulations set by each moderator, get banned from posting and commenting on that Subreddit. Apart from that, if you continue this behavior on other Subreddits, your Reddit ID will be banned and removed for eternity.
In addition to publishing free content, you can also sponsor your post for greater reach. All sponsored publications appear at the top of each Subreddit you open.
The strict policies make this an ideal platform to generate relevant, and quality leads.
2. Quora
Quora is considered a simple question and answer platform where users can ask just about anything and receive various answers in return.
However, this platform has a lot more potential then you could ever imagine.
In Q3 of 2018, it was reported that Quora has a whopping 300+ million monthly users. Since its inception in 2009, Quora grew as a great answer and question website. If you still have ask.com in your mind let me tell you that though it was a great platform to ask questions, Quora climbed much higher on the same ladder due to its nature of being a social platform.
Quora allows users to interact with other members through chat and answers. That means, if your goal is to showcase your expertise in a specific industry and become an influencer, Quora is the perfect platform to invest in.
In addition, Quora also offers a business platform for companies willing to reach a specific audience. Paid ads are engaging and enhance your chances of generating high-quality leads and traffic in no time.
3. Facebook Messenger
Facebook Messenger is a separate platform from the official Facebook network.
Though both are linked, you can capitalize by using the messenger app in numerous ways. To start off, this social app is excellent to improve your customer support. You can connect with all your followers on Facebook and even provide them with assistance. Facebook Messenger has a separate app for iOS, Android and Windows. In 2017, there were over 1.3 billion active users of the messenger app. Imagine how high the numbers must have climbed up in the present.
If you are wondering how the messenger app can be used in another way then the official Facebook network, then here is a quick walkthrough. With the help of the Facebook messenger, you can comfortably talk to a client on call regardless of their location. You can also video call them to make things more engaging. Other than that, the app also permits users to have a conference call with up to six people as well as chat and share images, clips and audio messages.
This all-in-one social app can boost your support and quality of communication.
4. Flickr
Images have power.
Don’t believe me?
Take a look at how well Instagram is doing up till now!
Flickr is an image sharing social platform. All users can share high-quality photos and Infographics under their profile to engage with their target audience.
Flickr has over 90 million users with 75 million registered photographers on board.
Visual content is always a great way to convince people to remember you. That means, once you get your profile active and began uploading images, you eventually experience a rise in both your traffic and online presence. Flickr also permits its users to add a link in the image description. That means, all your images will show a link which the viewer can click on.
Wrap Up
The fact is, you probably have an account on numerous social media platform. You may even have accounts set up for your business…
Well, to be honest, competition is pretty intense on all the top networks, and without an adequate budget, it can get pretty difficult to compete. However, these underrated social media platforms have the potential and traffic to turn the tables for you in no time.
And, the low competition is a cherry on top!
All you have to do is initiate a comprehensive SMM campaign according to the nature of each platform mentioned above. Once you’ve got the hang of it, you’ll be on your way to building a recognized brand without going head-to-head with all the competition.
