Trends To Redefine Social Media Marketing In The Coming Year

2020 has had many unique challenges creating trends that redefine social media marketing and how businesses should use it, keep reading.

Redefine Social Media Marketing


It’s time to redefine social media marketing for your business for better outreach, improved engagement and increased loyalty!

Social media content for businesses has no doubt been promising and highly innovative in recent years. Technology is and has always played a dominant role considering social media marketing and its reach. 2020 has sure introduced a number of hurdles that brands have had to learn how to navigate. For instance COVID has kept people at home, causing many to redefine social media marketing in order to better suit an audience adapting to a new way of life. Reflecting on its popularity, there is no denying the fact that social media will remain one of the best-loved mediums of communication among people in the coming years.

Well, if you are wondering how to redefine social media marketing for your business, this article will help you find the right answers. Continue Reading!


Bonnie Sainsbury accurately stated that, “Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.”


Therefore, social media marketing is not just about communicating to your prospective customers but also putting in tremendous effort to optimize your content in such a way that it connects on a personal level with your target audience keeping in mind, quality, reliability and authenticity.

This aspect of optimizing and personalizing your content to reach your audience is probably the most important aspect of redefining your social media marketing strategy. That’s why in this post we’re going to focus on content and how to optimize it for social marketing as you move into this next year.


How do I optimize my content for social media marketing?


Five significant steps to optimize your content on social media are as follows:


  • Set your target audience or groups
  • Nurture relationships
  • Gain followers
  • Increase customer engagement 
  • Drive traffic
  • Generate leads


Furthermore, there are three major focus points in social media marketing that you cannot afford to miss:


  • Quality of your product
  • Service rendered
  • Building trust


How Should You Go About Redefining Social Media Marketing?


Over the past few months, the social media community is flooded with discussions pertaining to the pandemic that has upturned businesses to quite a large extent. However, the predictions post-COVID reveal the following:


  • Social media jobs and creativity skills will be valued extensively.
  • Video content will continue to rise in production and demand.
  • The more authentic the content, the better.
  • Honesty, empathy, and social consciousness will win. 
  • Social listening and community engagement will be at the front line of marketing strategies.
  • The adaption to new technology and changing consumer needs will open the door to learning and innovation.


Social media content and digital marketing are sure to boom post-COVID and brands that have an engaged online presence will be able to draw their audience, increase web traffic, sales and new business opportunities. For instance, taking the online gaming sector, OnlineCasinoLondon has been a leader in redefining social media marketing strategies in respect to content. This has been an immensely successful strategy for engaging players unable to visit actual casinos. 


“I see a huge positive shift towards the digital world post-COVID,” says Esa Mbouw, Deputy Head of Business Administration at Swiss German University. “


People of all backgrounds are adapting to the digital lifestyle and I predict they will be craving more social media content. This means social media content will be made and delivered to a wider range of audience in all places. Even the older generation is keeping up with this trend.


Social media marketing trends that are going to dictate the future


Social media presence is vital for all businesses whether small-scale or large-scale. One of the most crucial aspects of social media marketing is to keep yourself up-to-date with emerging marketing trends and practices. Below are some of the recent trends that have redefined the face of social media marketing and will continue to do so. Do take a close look!


1. Personality counts!


It is of utmost importance to have a unique selling proposition or identity to captivate your target audience. The right attitude and personality are highly essential as it helps you in establishing your place and identity in the current market. Also, you have to bear in mind that on social, your content needs to entertain and engross your audience thus catering to all their timely needs and requirements endlessly.

Remember, “People don’t buy what you do, they buy why you do it.”


2. Diversity


In the past years, social media platforms were limited to just a few. Today, there is an array of apps and platforms to explore that include Facebook, Twitter, Instagram, YouTube, Snapchat and many more. 

According to a study, 74% of millennials, 68% of Gen X adults, and 61% boomers use Facebook while 73% of Gen Z adults Instagram. You need to revise your buyer persona and determine which channel is best for your social media marketing strategy.  For instance, Wildlife Showroom, a website that sales duck decoys, that are using Instagram to educate their customers and stay connected with them.

You need to do some analysis and find what platform your targeted audiences are using, on which social media platform you are getting good engagement and user response from audiences bases on that you need to select mist suitable platform for marketing.


3. IGTV it is!


We all know that Instagram is one of the preferred social media platforms today. IGTV also known as Instagram TV has intrigued a wide range of audience worldwide. This is nothing but a video channel in an extended version. Both iPhone and Android users can access it seamlessly. It is more like YouTube but with interesting features for both creators and influencers. IGTV is certainly paving the way for businesses to optimize their profits through meaningful and constructive content online. 


4. Go live!


This is one of the current marketing trends across various social media platforms. It is very important to address all the related queries, concerns and hold discussions that aptly defines your product to your target audience. Having frequent live sessions will help you understand your audience and their preferences better. The more you connect, the more you will get to know about your followers. The sole purpose here is to reach out to your audience and give them an assurance that in turn contributes to building trust and loyalty. 


5. Influencer marketing


Promotion plays a very significant role when it comes to marketing. Here is where social media ads come into play. Credibility and genuineness go a long way in converting your followers to prospective customers. Influencers could be in any form, paid influencers, referrers and loyalists to mention a few. Influencer reviews help you in getting your product into the spotlight. Influencer marketing not only helps in the promotion of brands and products but also for a cause. 


Parting thoughts


The above are a few social media trends that will help you redefine your social media marketing approach in the coming year. Nurturing relationships and experimenting with the new marketing tools, techniques and platforms define social media marketing best. Don’t forget to focus on capturing user stories, being authentic, delivering the apt content and connecting to your target audience via live events. Happy marketing there!