Top Tips for Your Email Marketing Strategy
Top Tips for Your Email Marketing Strategy – Includes Infographic for 5 Do’s & Don’ts of Email Marketing for Retail.
If you own a business, then you will understand the importance of having a strong marketing strategy that sets you apart from your competitors. Having great products and services is a big part of a successful business but being able to market them effectively is just as crucial, if not more so. A great marketing strategy will generate new leads and ensure that existing customers continue to use your services.
There are a number of email marketing strategies and concepts that you should take into consideration to improve your lead volume. For example, using automated emails generates 320% more revenue. This is a huge statistic that leads to opportunities you cannot afford to miss out on.
Another key concept is using segmentation and personalization of emails. So, to go into more detail, rather than sending out ‘blast’ emails to everyone on your email list, break your customers/potential customers into segments. There are a number of ways to do this, such as using demographics, purchase history and other information. Using segmentation has a much higher success rate than non-personalized email marketing techniques.
MailChimp found that when their users segmented email lists based on data like location and job title, open rates increased by almost 19%, and click-through rates by almost 22% compared to non-segmented sends.
Start using segmentation strategies today, and your conversions will start to grow.