Top Quick Wins to Boost your Digital Marketing
Want to start improving your marketing more quickly, but don’t know how? Start with these quick wins today.
There are a lot of things you can be doing to improve your digital marketing strategy that can be classified as a ‘Quick Win’ in terms of your overall efforts.
It is a common mistake made by marketers – too many of them get focused on long-term vision and big picture while letting short-term goals fall by the wayside. To succeed, a digital marketing campaign needs to equally consider both short- and long-term wins, and create foundation for the success.
Unfortunately, like many other things in digital marketing, this can be easier said than done.
To ensure that you’re not leaving out short-term considerations from your digital marketing strategy, check out these eight quick wins.
Add Google Tag Manager
With each year, digital marketing industry gets more sophisticated, so you’ll have to hide more tags, pixels, and codes on your site to facilitate tactics like retargeting. Hiding requires you to change your code, which can be a bit annoying when has to be done on a regular basis.
A better way to keep up with developing digital marketing space is to put single Google Tag Manager code on your site. This simple solution will help you to hide codes, tags, and pixels in a very easy way.
Unlinked Brand Mentions
Many potential customers don’t appreciate when someone promotes a business in an obvious way. Of course, if you sound too “salesy,” you may not get a lot of business. That’s why unlinked brand mentions are gaining momentum. They are simply when a blog, social media user, or website mentions a brand but does not include a link back to the site.
This tactic becomes increasingly popular as traffic from high authority sites is an important part of your site’s SEO. Besides, it’ll be easier for your potential customers to find you.
To take advantage of unlinked brand mentions, you need to get in touch with a source you want to promote your resource. However, you should also remember that only high authority resources can produce meaningful results.
Reduce the Size of Images on Your Website
You don’t want massive images on your website because it affects loading speed. Given that speed is an important ranking factor for Google, your site needs to load very fast in order to appear in search results. According to Google, more than 50 percent of websites out there load within seven seconds.
The average load time is 5 seconds, but it is highly recommended to reduce it to a couple of seconds. In other words, the faster, the better, as Internet users are becoming increasingly demanding.
There are a lot of tools you can use to reduce the size of images. The list includes Picresize, Picture Resize, Photoshop, and even simple Paint. Save them in JPG format to maintain quality and upload to your website.
Start a Blog
If you don’t have a blog on your business website, you might want to consider starting one because it is a great resource when it comes to content marketing. Having a blog allows to produce content that targets particular and often niche keywords, which, in turn, can improve your Google ranking through driving traffic.
Your blog should contain helpful information related to your industry, so your customers would find it useful. If you need more help on that, check out the guide to writing blog content from Hubspot.
Return the Favor to Those Who Like and Reshare your Content
This quick win relates to social media marketing. One way to achieve more exposure to your content is to follow and favorite the users who reshare your stuff or somehow interacts with it (likes, comments, etc.). This is a simple gesture of thanks that can serve you well because it helps to grow social media audience and increase traffic.
Try Total Engagement Approach
The essence of this approach is as follows: you respond in some way to every two interacts with your stuff. For example, if a Facebook user reshares a link to your article on his or her page, you can respond by sending a simple “thank you for the share!” message.
Many people would appreciate your attention and feel more connected to your brand. However, responding to everyone can be a challenging task if you don’t use proper tools, so the process should be automated. For example, Sprout Social is a tool that ties all channels together, so you can manage and respond to comments in one place.
Having a sitemap on your website enables Google to more intelligently crawl your site. As the result, you will improve your chances of ranking higher in search results. It works as follows: Google treats sitemap as a roadmap that helps to find necessary pages among others on a site. The roadmap includes metadata about each page, which is what Google looks for.
For businesses such as essay writing services that offer a wide range of academic works, a sitemap is a must. Creating it is fairly easy; for example, tools like Screaming Frog’s XM: Sitemap Generator are perfect for the task.
Use Marketing Automation
Your digital marketing strategy is incomplete without automation because it helps to offer relevant and improved experience to users. Marketo defines it as “a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency.”
Most of the processes carried out by marketers on daily basis such as lead nurturing, segmentation, lead generation, customer retention, and many others, can be automated. Here are some examples of marketing automation:
- Automated email messages to leads with a set trigger (shopping cart abandonment, upcoming sale etc.)
- Automated replies to enhance customer service
- Integration with CRM to align sales leads and marketing
Marketing automation tools are highly customizable and can meet every brand’s needs, from generating new leads to posting on social media. Moreover, they will increase efficiency and improve overall productivity.
These small changes to your digital marketing strategy can lead to strong immediate effect, so hopefully they help you to improve performance of your business.