Top 7 Tips to Improve Your SEO Writing

Struggling to write SEO-friendly articles that rank on Google? This 7 point guide will show you how to improve your SEO writing skills. 

7 Tips to Improve Your SEO Writing


If you are crafting content regularly, the entire goal is to reach your target audience and sell. You also may have noticed there is a LOT of content online and getting your articles to rank on top isn’t the easiest.

Research suggested that content produced to educate people entices readers 131% more likely to drive conversions and generate sales.

But, like I mentioned, creating tailor-made content to impress both people and search engines is not an easy task. In order to rank your content online, you have to learn how to improve your SEO writing.

In simple words, you have to write content that converts.

Whether you are a newbie or a seasoned SEO writer, this post will show you practical SEO writing tips to improve your SEO writing and rank content. Let’s get started!

1. Choose a suitable topic for your target readers

First things first!

If you want to improve your SEO writing, you have have to first have a topic that is going to click with your audience. If your topic is mismatched with your readers’ interests, rest assured it’s not going anywhere.

Therefore, you have to select the topic that best fits your readers’ interests. 

2. Identify the right keywords 

It’s time to find the right keywords related to your topic. Targeting the right keywords will help you write an excellent copy. 

You can leverage credible keyword research tools like Ahref, SEMrush, Google Keyword Planner, and many others. 

These valuable tools will help you find the best keywords within your niche. Check the keyword difficulty, search volume, and other metrics. 

3. Write clickable Meta title and description

The Meta title is the only thing that will help readers to decide whether your content is worth reading or not. Accordingly, if you want people to spend plenty of time reading your article, you should produce clickable titles. 

Most importantly, they should be written within 60 characters. Google will truncate characters that exceed this limit. Thus, you have to stick to a particular limit of 60 characters.

Now, how would you count the number of characters? A character counter can help you with this. You can type your Meta title or Meta description in the assigned area and see how many characters you have written. The tool lets you know about the character with and without spaces. You can also see the number of words or paragraphs. 

Using a character count online tool does not require installing any plugin. Instead, you only need to copy-paste characters into the specified section. It will instantly provide you with characters’ statistics. 

After writing a killer title, it’s time to start writing a meta description. Write a comprehensive but concise description within 150-160 characters.

Most significantly, you need to incorporate primary keywords in the title and description. 

4. Create an outline 

Before diving into the writing phase, you should outline and structure your content. Writing bulky irrelevant content for your article would not work.

Unfortunately, Google will not reward this type of content. Thus, your written content must be highly relevant, engaging, and SEO optimized.

Coming up with these strategies will assist you in catapulting your content in the SERPs. So, keep your content writing goals and values in mind and craft an outline that covers all the main points.

5. Produce quality content 

It’s time to get your hands on content writing. You have already familiarized yourself with what are your audience’s queries. 

Also, you should know your user intent. In simple words, your content should tailor audience’s needs. Write your content comprehensive enough so that readers can grasp detailed information from it.

Remember, a lengthy article provides you with the opportunity to include more keywords in it; accordingly, they perform better.

  • Add main keywords in the opening paragraph 

This is the point where most writers fail. Once you have produced the first draft, take some rest and then revisit your article.

Make sure that your target keyword should be included in the first paragraph. This step will give Google a clue of what your content is about. Plus, it is also useful for users to know what they are going to read.

  • Make headings with secondary keywords

A well-crafted SEO article is easy to scan for readers and search engines. In this scenario, headings lead you in this direction.

The majority of the readers would not read your content thoroughly. Instead, they would scan it. The right and engaging headings assist users in finding the target chunk of content.

To make the job easier for readers, you should include H1, H2, and even H3 in your material.

Include LSI keywords in your headings.

  • Include outbound links to your article

In your content, outbound links point to external and high authoritative websites i.e., Wikipedia, WikiHow, Forbes, etc.

These links provide your readers with the best opportunity to explore the subject clearly. In addition, they also impress search engine crawlers.

  • Use a Call to Action (CTA)

You should include a strong and convincing call to action in your conclusion, so your readers take a course of action and continue their journey by reading your articles. 

It would be best to use emotional modifiers in this portion, such as “free,” “how-to,” etc. Following are the benefits of including a solid CTA in your content:

  • It directs your readers to take a course of action.
  • It provides your audience with a crystal-clear road map of where to go.
  • It helps you drive conversions and generate more leads for your business. 

6. Add visuals to your content

People do not love reading a wall of content. So avoid writing more than a 3-sentence paragraph and break up your copy by including the relevant images.

It will help readers scan the text easily and comprehend what you are trying to say. Yes, including images and videos improves readers’ satisfaction. 

7. Proofread and edit your draft

If you want to stick your readers to your content, you should pull them into your article’s flow. Not only is this ideal for driving conversions, but it also assists you in keeping your readers engaged.

Hence, focus on these two parameters:

  • Remove all the writing mistakes

You can leverage free online grammar checker tools. In this way, you can correct all the writing flaws.

  • Make your content readable

Using complex and tricky sentences to impress readers does not work in the SEO field. People get confused by reading these sentences. 

Therefore, you should write simple and to-the-point sentences. 


Bottom line

That’s it.

These 7 tips will absolutely help you improve your SEO writing. Rember, SEO-focused content is content that informs, educates, and entertains your target audience.

Producing SEO-oriented content requires regular practice; hence, keep practicing these tips and tricks. Best of luck!